Paired is hiring a Social Media Manager for Professional Creative Studio (SG-Based/Remote)

A global talent connection agency focused on remote work excellence seeks an innovative Social Media Manager for a progressive photography and creative studio based in Singapore. The organization is searching for a trend-aware professional to revolutionize short-form digital content across studio services and merchandise lines. The ideal candidate will transform digital observations into compelling video strategies targeting Instagram and TikTok platforms. Key Responsibilities: • Trend Scouting & Content Strategy: Function as the organization's dedicated digital trend investigator, continuously monitoring emerging video formats, viral sounds, and platform-specific challenges. • Idea Generation: Develop precise, actionable short-form video concepts targeting both service showcasing and product awareness objectives. • Creative Direction: Craft comprehensive content briefs and scripts, providing strategic guidance to internal teams and dedicated video production professionals. • Platform Management: Strategically oversee content calendars for primary social media channels, ensuring cohesive digital presence. • Performance Analysis: Systematically track engagement metrics, leveraging audience insights to continuously refine content strategies. • Collaboration: Synchronize social media initiatives with broader organizational marketing objectives. Requirements: • Demonstrated experience in content strategy with a robust portfolio of successful short-form video concepts • Comprehensive understanding of TikTok and Instagram Reels mechanics, trends, and best practices • Exceptional organizational capabilities with ability to articulate complex creative ideas succinctly • Superior communication and collaborative skills for effective team direction • Bonus: Foundational video editing knowledge advantageous for providing nuanced creative guidance