Dexterra Group is seeking a Social Media & Engagement Coordinator for Dana Hospitality, primarily located in Guelph. In this role, you will be responsible for creating and managing social media content across multiple accounts, engaging with customers, and managing the e-commerce platform.
What You'll Do
- Create a variety of social media content aligned to the Dana brand and juggle multiple handles for multiple Dana units.
- Collect and create content to populate social handles with engaging, relevant, and value-adding material for customers.
- Send weekly reports regarding social media KPIs and organically grow the digital footprint month over month.
- Interact with customers to gauge satisfaction regarding food services and liaise with Dana’s management team to identify pain points and integrate solutions.
- Work with the food service team to generate excellent digital content regarding food processes, new offerings, and cultural trends.
- Respond to questions, inquiries, and suggestions about food services with a winsome and professional manner.
- Determine multiple stakeholders within the unit and look for opportunities to collaborate to amplify digital viewership and build the brand.
- Manage Dana’s e-commerce environment for pre-ordering and keep it up to date with new products and offerings.
What We're Looking For
- Demonstrated experience managing multiple social media accounts (Instagram, Facebook, TikTok, Snapchat) for diverse units or business verticals.
- Strong background in content creation, including photo, video, and audio capture and editing.
- Maintain access to a reliable personal vehicle to support onsite visits, content capture, and event execution.
- Proficiency with editing tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
- Competent in creating marketing collateral such as posters, signage, digital displays, loyalty cards, and branded materials.
- Experience in building and managing e-commerce platforms, particularly for food service or hospitality-related environments.
- Ability to interpret and act on social media performance metrics and generate regular performance reports with strategic recommendations.
- Highly organized and capable of managing multiple content streams, deadlines, and unit needs simultaneously.
- Confident and personable communicator with strong customer service skills for engaging with customers during events and support activities.
- Hands-on, hospitality-focused approach with an eye for detail and the ability to troubleshoot and adapt quickly.
- Self-starter with a proactive attitude, creative flair, and strong time management skills in fast-paced environments.
Technical Stack
- Adobe Creative Suite
- Canva
- CapCut
Team & Environment
You will report to Dana’s national lead of Social Media and will work closely with Dana’s management team and food service team.
Benefits & Compensation
- Employee Referral Program
- Career advancement opportunities
Work Mode
This is an onsite position located in Guelph.
Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors.
