Valatam is hiring a Social Media & Creator Growth Specialist to own our brand presence and creator economy strategy. This fully remote role leads creative strategy, influencer partnerships, and AI-powered content development to drive measurable growth across platforms like TikTok, Instagram, and YouTube.
What You'll Do
- Pitch and execute high-performing content concepts, campaign themes, and creator briefs aligned with brand goals.
- Tailor content strategies specifically for TikTok, Instagram Reels, and YouTube.
- Identify emerging cultural moments and rapidly develop brand-relevant takes.
- Utilize CapCut, Canva, and AI tools to edit video/image assets and repurpose content across platforms.
- Review channel analytics monthly to sharpen creative strategy and improve ROI.
- Source, vet, and recruit influencers and UGC creators across all major platforms.
- Manage the creator database, negotiate contracts, and handle outreach via Shopify Collabs and TikTok Affiliates.
- Provide clear campaign objectives and brand guidelines to creators; review and approve all content prior to go-live.
- Collaborate with the ad agency to identify and scale top-performing creator assets for paid media.
- Optimize TikTok Shop listings and monitor real-time analytics to drive conversions.
- Manage commission-based sellers and implement promotional events and ad integrations.
- Oversee daily posting schedules and maintain the brand voice across DMs, comments, and mentions.
- Use AI tools to draft SEO-optimized blog posts and product roundups.
- Refine AI-generated drafts for brand voice and publish content directly to Shopify or WordPress.
What We're Looking For
- Proven experience pitching and executing creative content strategies across TikTok, Instagram, and YouTube.
- Demonstrated skill in identifying social trends and translating them into brand-relevant content.
- Hands-on experience editing video and image assets with tools like CapCut and Canva.
- Strong analytical skills with a track record of using data to improve content ROI.
- Experience sourcing, recruiting, and managing influencer and creator partnerships.
- Familiarity with negotiating contracts and managing creator outreach programs.
- Ability to provide clear creative direction and brand guidelines to external partners.
- Experience with e-commerce platforms, specifically optimizing content for conversion.
- Proficiency in managing day-to-day community interactions and maintaining brand voice.
- Experience using AI tools to generate and refine written content for the web.
- Ability to work independently and manage multiple projects in a fully remote, global environment.
Technical Stack
- Content Creation: CapCut, Canva
- AI Tools: ChatGPT, Claude
- Publishing Platforms: Shopify, WordPress
- Commerce & Affiliate: TikTok Shop, TikTok Affiliates
Work Mode
This is a fully remote position operating on a global schedule.
Valatam is an equal opportunity employer.
