Medtronic Neuromodulation is hiring a Social Media & Content Specialist - International to lead our global social media efforts. You will manage the full content lifecycle with a focus on socially relevant storytelling that builds engagement, elevates our brand, and supports business goals within our regulated industry.
What You'll Do
- Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.
- Lead content calendars and publishing schedules across LinkedIn, Instagram, Facebook/Meta, and YouTube in partnership with cross-functional teams.
- Create and publish socially relevant, visually engaging content using formatting and design tools.
- Collaborate with internal and external partners to source, write, and adapt content for social platforms.
- Lead the development, training, and execution of the Medtronic Voices Program.
- Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance.
- Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.
- Partner with the web team to integrate SXO principles into social content strategies, ensuring discoverability and high-quality user experience.
- Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.
- Promote employee, healthcare provider, and patient-generated content across channels to amplify authentic brand storytelling.
- Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms.
- Coordinate content reviews with legal, regulatory, and marketing partners.
- Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Oversee moderation of social channels, triage comments, and escalate issues when appropriate.
- Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.
- Provide guidance and tools to encourage responsible, effective platform use.
- Ensure all content aligns with brand standards, governance policies, and compliance requirements.
- Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance.
- Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation.
What We're Looking For
- Bachelor’s degree in communications, marketing, journalism, or a related field.
- 3–5 years of experience managing social media for a brand or agency.
- Strong writing, editing, and visual storytelling skills.
- Proficiency in social media platforms, publishing tools, and content creation software.
- Organized, proactive, and skilled at balancing strategic thinking with tactical execution.
Nice to Have
- Experience working in a regulated industry or healthcare.
Technical Stack
- Canva, Adobe Creative Suite
- Sprout Social, LinkedIn Campaign Manager, Meta Business Suite
- AI tools for social listening, audience segmentation, content personalization, and trend forecasting
- Generative AI for content creation and optimization
Team & Environment
You will partner with cross-functional teams, media and performance marketing teams, the web team, and legal, regulatory, and marketing partners.
Benefits & Compensation
- Competitive Salary
- Flexible Benefits Package
- Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Medtronic is an equal opportunity employer committed to fostering a diverse and inclusive workplace.
