Complex is looking for a Social Editor Freelancer to define and manage the voice of ComplexBets across social media. You will be responsible for creating content, fostering community, and driving engagement within the sports betting and predictive markets space.
What You'll Do
- Develop, refine, and oversee the voice of ComplexBets across all social platforms including Instagram, Twitter/X, Facebook, TikTok, and YouTube Shorts.
- Create, curate, and publish all content across social channels, covering odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling.
- Lead community management, moderation, and direct message engagement to build a credible and high-energy betting community.
- Surface and pitch viral betting angles, market shifts, breaking odds movement, and culturally relevant sports moments to editorial and video teams.
- Own tentpole sports moments such as NFL Sundays, NBA Playoffs, and major fights, collaborating with design and producing reactive creative in real time.
- Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting initiatives and partnerships.
- Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage and watch parties.
- Ideate and create real-time betting content that captures memes, odds swings, prop bets, and trending narratives.
- Participate in editorial brainstorms and social planning meetings to ensure betting coverage is timely and culturally relevant.
- Serve as the point person on ComplexBets social goals, developing strategies and optimizing performance based on analytics.
- Track and share social best practices specific to sports media and betting content, providing competitive analysis.
- Manage the workflow of editorial social posts and coordinate with branded social teams.
- Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, and performance analysis.
- Investigate and experiment with emerging platforms and betting-adjacent communities to expand reach.
- Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.
What We're Looking For
- 2–3 years of social media and editorial experience with a publisher, sports brand, betting platform, or culturally relevant media company.
- Deep understanding of sports betting, predictive markets, odds culture, and their intersection with sports, pop culture, and internet trends.
- Strong knowledge of major U.S. and global sports including the NFL, NBA, MLB, soccer, college sports, and combat sports.
- Excellent writing, editing, and proofreading skills with the ability to translate betting language into accessible social copy.
- Willingness to appear on camera in social media content.
- Must be willing to work nights, weekends, and holidays during major sporting events.
- Deep fluency across all social platforms and understanding of how sports audiences behave on each.
- Proven track record of driving audience engagement and action within sports or betting communities.
- Ability to remain up-to-date on competitors in sports media and betting content.
- Strong self-management skills and a take-charge attitude.
- Proficient in Adobe Creative Suite and Premiere Pro.
Technical Stack
- Adobe Creative Suite
- Premiere Pro
Team & Environment
You will work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks. The team environment is positive, intuitive, proactive, and collaborative.
Complex is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
