The SEO Lead at Hire Hangar will own the strategy and execution of SEO for a portfolio of US-based home-services clients, including HVAC, plumbing, electrical, roofing, and more. This role focuses on improving local search visibility, Google Business Profile performance, and organic lead generation through technical, on-page, and off-page optimization.
What You'll Do
- Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
- Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
- Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
- Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
- Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
- Drive consistent GBP ranking improvements across primary and surrounding service areas
- Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
- Conduct city-level and service-level keyword research for local expansion
- Support sustained map pack visibility in highly competitive metro markets
- Manage and improve local SERP performance for service-area businesses without storefronts
- Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
- Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
- Review content for SEO quality, local relevance, and lead-generation effectiveness
- Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
- Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
- Maintain simple, scalable backlink playbooks that support local authority and trust
- Monitor backlink gaps, authority metrics, and competitive benchmarks
- Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
- Work directly with WordPress and development resources to implement SEO improvements
- Support scalable multi-location site structures and internal linking strategies common in home-services businesses
- Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
- Collaborate with paid media and LSA teams to align messaging and growth priorities
- Communicate SEO priorities clearly to internal stakeholders and support consistent execution
What We're Looking For
- 3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries
- Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses
- Experience competing in highly competitive local markets (map pack + organic results)
- Strong familiarity with multi-location and franchise-style SEO structures
- Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)
- Strong proficiency with WordPress, including on-page optimization and common technical fixes
- Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting
- Excellent organization and time management across multiple active client campaigns
- Prior professional remote work experience
- Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
- Experience supporting US- or UK-based teams/clients
- Real-world experience in home-services SEO
- Hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.)
Nice to Have
- Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)
- Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)
- Experience collaborating with paid media and Google Local Services Ads (LSA) teams
- Experience implementing and validating structured data/schema
- Experience mentoring junior SEO specialists or coordinating contractors/vendors
Technical Stack
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- WordPress
- Common SEO plugins
- Local SEO & GBP tooling (citation management, listings, review workflows)
- Reporting dashboards
- Spreadsheets (Looker Studio, Google Sheets, or equivalent)
- Slack
- Zoom
- Google Workspace
- Asana or similar
Benefits & Compensation
- Work with fast-growing global companies
- Build a long-term, remote career
- Competitive pay
- Real growth opportunities
Work Mode
Remote, with availability across US Time Zones (EST–PST)
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
