About the Role
The writer will develop and refine content to improve search rankings and local relevance, using SEO and GEO strategies to drive traffic and support marketing goals.
Responsibilities
- Research keywords for search engine optimization
- Write and edit web content to meet SEO standards
- Optimize content for geographic targeting and local search
- Ensure content aligns with search engine guidelines
- Collaborate with marketing to support campaign goals
- Update existing content for improved performance
- Monitor search trends and algorithm changes
- Use analytics to assess content effectiveness
- Develop metadata, titles, and descriptions
- Maintain consistent tone and style across platforms
- Produce content for multiple digital channels
- Follow editorial calendars and deadlines
- Improve readability and user engagement
- Integrate location-specific information into content
- Support content strategy with data-driven insights
- Work with internal teams to gather subject matter details
- Ensure content is original and plagiarism-free
- Adapt content for different regional audiences
- Track rankings and report on keyword performance
- Suggest new content topics based on search data
Nice to Have
- Bachelor’s degree in English, Communications, or related field
- Portfolio of published SEO content
- Experience in local business SEO
- Knowledge of HTML basics
- Experience with AI writing tools
- Understanding of E-E-A-T principles
- Familiarity with content clustering
- Experience in technical writing
- Background in digital marketing
- Certification in SEO or content marketing
Compensation
Competitive pay based on experience
Work Arrangement
Remote
Team
Small, agile team focused on digital content and search optimization
Content Performance Goals
- Increase organic traffic by 25% within six months
- Improve average search ranking for targeted keywords
- Boost engagement metrics across key pages
Tools & Platforms
- SEMrush
- Google Analytics
- Google Search Console
- Ahrefs
- WordPress
Not available
