United Franchise Group (UFG, Inc.) is hiring a (Senior) Web Analyst (m/w/d) to join its remote team at PsyCommerce, a Shopify Plus agency specialized in conversion rate optimization. In this role, you will be a key part of the analytics team, turning data into actionable insights for e-commerce clients.
What You'll Do
- Conduct detailed analyses for Shopify shops using Google Analytics 4 (GA4).
- Plan, implement, and optimize tracking solutions using Google Tag Manager (GTM).
- Create clear dashboards and reports in Google Looker Studio (GLS).
- Support the planning, execution, and analysis of A/B tests to optimize shop performance.
- Create and maintain technical documentation and guidelines.
- Analyze heatmaps and recordings to identify optimization potential.
- Evaluate customer surveys to generate valuable insights.
- Collaborate closely with CRO managers, UI/UX designers, developers, and clients to implement data-driven strategies.
What We're Looking For
- Minimum of 3 years of relevant professional experience in web analytics.
- Completed degree in mathematics, economics, computer science, statistics, or a related field.
- Extensive practical experience with Shopify, Google Analytics 4, Google Tag Manager, or Google Looker Studio.
- Excellent knowledge of Google Analytics 4, Google Tag Manager, and Google Looker Studio.
- Very good understanding of web technologies like HTML, CSS, and JavaScript.
- Experience handling SQL, R, Python, or other programming languages.
- Experience handling BigQuery (Data Warehouse).
- High analytical thinking and ability to efficiently process large amounts of data.
- Very precise, reliable, and independent way of working.
- Negotiation-level proficiency in spoken and written German.
- Good communication skills in English.
Nice to Have
- Extensive knowledge in the eCommerce sector, especially in dealing with Shopify.
Technical Stack
- Analytics: Google Analytics 4, Google Tag Manager, Google Looker Studio
- Web: HTML, CSS, JavaScript
- Data & Scripting: SQL, R, Python, BigQuery
- Platform: Shopify
Team & Environment
You will be part of a remote analytics team within PsyCommerce, a team of 11-50 employees. You will collaborate closely with CRO managers, UI/UX designers, developers, and clients.
Benefits & Compensation
- Annual budget of up to €2,000 for courses, training, and workshops.
- 30 days of vacation per year.
- Regular exchange with CRO experts from Germany and the English-speaking world.
- Regular team events once per quarter.
Work Mode
This is a fully remote position.
Company Culture
- We foster internal training and knowledge exchange.
- Creativity needs space to unfold, and your recovery is particularly important to us.
- We create opportunities to get to know each other better and have fun together.




