About the Role
The role involves designing, executing, and optimizing scalable user acquisition campaigns across digital channels to drive customer growth and maximize ROI.
Responsibilities
- Develop and manage performance marketing strategies to acquire new users efficiently
- Optimize paid campaigns across platforms including social media, search, and programmatic channels
- Analyze campaign performance data to inform strategic decisions and improve outcomes
- Collaborate with creative teams to develop high-converting ad content
- Manage and allocate budget across channels based on performance metrics
- Implement A/B testing to refine targeting, messaging, and conversion funnels
- Monitor key performance indicators such as CAC, LTV, ROAS, and conversion rates
- Work closely with data analytics teams to track and report on marketing effectiveness
- Stay current with industry trends and emerging advertising technologies
- Coordinate with external partners, including ad networks and media agencies
- Ensure compliance with data privacy regulations in all marketing activities
- Scale successful campaigns while maintaining cost-efficiency
- Use analytics tools to gather insights and generate performance reports
- Drive cross-functional alignment with product and growth teams
- Identify new market opportunities for user acquisition
- Manage third-party tracking and attribution platforms
- Optimize landing pages and user journeys for conversion
- Support the development of audience segmentation strategies
- Lead bid and keyword strategies for search engine marketing
- Maintain up-to-date knowledge of platform-specific advertising policies
- Improve remarketing and retargeting campaign performance
- Evaluate new performance channels and pilot test innovative approaches
- Ensure brand consistency across all paid touchpoints
- Contribute to forecasting and goal-setting for marketing KPIs
- Promote a culture of experimentation and data-driven decision-making
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Fully remote with flexible hours
Team
Part of a lean, agile growth team focused on data-driven marketing
Why Join Us
- Opportunity to shape the user acquisition strategy from the ground up
- Work in a fast-moving, innovative environment with autonomy
- Direct impact on company growth and marketing direction
- Collaborative culture that values experimentation and learning
Tech Stack
- Meta Business Suite
- Google Ads and Google Analytics
- Appsflyer or similar attribution platform
- Looker Studio or equivalent reporting tools
- Segment or customer data platform
- Slack and Google Workspace for collaboration
Not available
