As a Senior Shopper Marketing Manager, you will shape strategies that influence how customers interact with the brand at the point of purchase. Your work will bridge marketing and retail execution, designing campaigns that resonate with shoppers across physical and digital environments.
Key Responsibilities
- Develop and implement shopper marketing plans aligned with brand objectives and retail partner goals
- Analyze consumer behavior and retail trends to identify opportunities for engagement
- Collaborate with creative teams to produce compelling in-store and online promotional materials
- Partner with sales, trade, and category management to ensure campaign effectiveness and execution
- Measure and report on campaign performance using relevant metrics and KPIs
Qualifications
Successful candidates will bring a proven track record in shopper marketing, with experience in fast-moving consumer goods. Strong analytical abilities, project management skills, and a deep understanding of retail environments are essential. The ideal candidate thrives in a fast-paced setting and can translate insights into actionable strategies that drive results.
