Chobani is looking for a Senior Shopper Marketing Manager to lead how Daily Harvest shows up at retail, owning the translation of brand strategy into retailer-ready shopper programs that drive velocity, conversion, and sustainable growth across key accounts including Costco, Target, and Kroger. Reporting to the Brand Director, this role blends strategy, analysis, selling support, and execution to help scale a growing CPG business.
What You'll Do
- Translate brand priorities and campaign ideas into annual, retailer-specific shopper strategies that reflect how each account operates and how shoppers engage with frozen at shelf.
- Apply a clear understanding of retailer buying cycles, merchandising windows, and activation constraints to ensure shopper programs are timely, relevant, and executable.
- Own retail media strategy and execution across key accounts, ensuring paid search, onsite placements, and digital merchandising investments are aligned to shopper behavior, retailer algorithms, and brand priorities to drive conversion and measurable velocity growth.
- Lead the development of retail-exclusive programs and initiatives where appropriate, in partnership with the Brand Director.
- Ensure all shopper activity ladder ups to broader brand strategy while remaining grounded in the realities of each retailer.
- Actively support the selling process with retail buyers by leading key customer meetings as a shopper and brand expert and helping shape retailer-specific selling stories and program recommendations.
- Develop compelling, data-backed sell-in materials and retail presentations that clearly articulate the role of Daily Harvest in the frozen set, key shopper insights and performance rationale, and expected outcomes of proposed programs.
- Own performance tracking and reporting by product and by account, providing clear, regular readouts on distribution, velocity, promotional performance, and program effectiveness.
- Leverage key shopper and retail data sources including Nielsen, Circana, and available retailer data to inform strategy and recommendations.
- Establish a consistent performance update cadence for leadership, highlighting wins, risks, and growth opportunities.
- Partner closely with the Brand Director to adapt brand campaigns into shopper-first retail executions and identify where brand ideas need to be simplified, localized, or re-sequenced for retail success.
- Bring a shopper lens upstream into brand planning conversations, ensuring retail realities are considered early in the process.
- Liaise closely with Finance on unit economics, promotional strategies, and trade programming performance.
- Provide input into forecasting and investment decisions, ensuring shopper programs are grounded in commercial reality, without owning financial models directly.
- Operate comfortably in a build-and-grow phase, helping define best practices, tools, and rhythms for shopper marketing as the CPG business scales.
- Bring structure, clarity, and prioritization to a small but growing retail business.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in shopper marketing, trade marketing, or retail strategy within CPG
- Proven experience working directly with Mass, Grocery, and/or Club retailers, with a strong understanding of buying cycles and line review processes
- Hands-on experience using Nielsen, Circana, and retailer data to inform strategy and selling stories
- Strong analytical skills with the ability to translate data into clear, actionable recommendations
- Strong creative judgment and ability to adapt brand ideas for retail execution
- Comfortable operating in a lean, growth-stage retail environment
- Excellent communication skills and confidence presenting to senior internal and external stakeholders
Team & Environment
This role reports to the Brand Director.
Benefits & Compensation
- Compensation range: $94,000.00 - $147,950.00 + equity
- Medical, dental, vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- Fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access (certain locations)
- Monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off
Work Mode
This is a hybrid role based at our NYC HQ.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
