Higharc is hiring a Senior Product Marketing Manager to lead and elevate product marketing for our connected cloud platform designed for homebuilders. You will own core messaging, develop sales enablement content, manage the website, and lead key feature launches.

What You'll Do

Create and own a comprehensive library of sales enablement materials, including one-pagers, product decks, demo videos, and use case documents.
Work closely with sales and customer success teams to ensure consistent and impactful product messaging.
Create scalable, persona-driven playbooks for product education and targeted marketing campaigns.
Manage cross-functional training sessions and workshops on new features, product updates, and positioning.
Own and drive the go-to-market strategy for new product features and releases.
Create product positioning and key messaging frameworks that resonate with target personas.
Lead cross-functional teams through successful feature launches, coordinating with product, marketing, and sales.
Craft compelling product narratives for use in all marketing channels, including website, email, and PR.
Produce and repurpose product content across digital platforms like LinkedIn, email, and webinars.
Help map and build out content strategies for various stages of the buyer journey.
Own the strategy and execution of the company website as an engagement and sales conversion tool.
Collaborate with product and designers to build engaging user experiences and optimize product pages.
Implement and manage on-page SEO strategies to enhance search visibility and organic traffic.
Lead testing initiatives and analyze web data to drive improvement in conversion rates and engagement.
Define and track KPIs to measure the success of product marketing initiatives.
Regularly review campaign performance data and provide insights and recommendations for optimization.
Stay up-to-date with industry trends, competitive landscape, and emerging technologies.

What We're Looking For

A minimum of 5+ years of experience in marketing, design, and content.
Direct experience in building sciences, design and architecture, or construction tech is required.
Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling narratives.
Proven track record of creating impactful sales enablement content and launching successful features with strong multi-channel campaign execution.
Ability to lead cross-functional groups to collaborate, organize, and execute high-quality, multi-channel projects end-to-end.
Good understanding and working knowledge of website management, modern marketing tools, and CRM, specifically Hubspot and Webflow.
Strong design sense and taste, with the ability to communicate and execute on a creative vision.