About the Role
Role details below.
Responsibilities
- Develop and maintain Feathr’s messaging architecture, including category narrative, positioning, value propositions, proof points, and why we win.
- Define segment narratives for associations and nonprofits, plus 2 to 3 priority sub-segments tied to go-to-market focus.
- Partner with Product and Leadership to turn strategy into crisp external language that improves understanding and conversion.
- Lead go-to-market for meaningful launches, including audience, narrative, packaging story, enablement kit, and adoption plan.
- Create a launch brief template and a simple launch cadence with stakeholders so launches are predictable and measurable.
- Run post-launch retros to capture learnings and update messaging, assets, and adoption guidance.
- Create and maintain source-of-truth assets that teams can reuse: positioning briefs, value proposition library, proof library, competitive narratives, and objection handling guidance.
- Provide templates and standards (pitch deck skeleton, one-pager format, talk track outline) so Sales, CS, and Marketing can create team-specific assets without PMM becoming a bottleneck.
- Partner with Revenue Marketing to ensure campaigns, website copy, and creative stay aligned to the messaging architecture and segment priorities.
- Facilitate a lightweight messaging governance cadence (monthly refresh plus launch alignment) to keep teams consistent.
- Establish a lightweight voice-of-customer program (customer interviews, win-loss, call and support theme review) and turn insights into messaging updates and roadmap inputs.
- Build and maintain competitive intel (alternatives, differentiators, traps, and talk tracks) that reflects how deals are actually won and lost.
- Monitor market signals relevant to Feathr’s categories and priority segments, summarizing implications for leadership and go-to-market teams.
- Build a customer proof system: case study pipeline, story angles by segment, quantified outcomes, and reference readiness.
- Partner with Marketing and Customer Success to capture customer stories that support pipeline, adoption, expansion, and retention.
- Partner with the Partnerships team to define and communicate the value of integrations and partner ecosystem advantages.
- Create partner-facing narrative inputs and reusable content modules (integration value points, landing page sections, and case study angles).
