Responsibilities
- Own the category narrative, market credibility, and go-to-market execution for the Edge Platform.
- Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application-layer security (WAF/WAAP), and edge compute (FastEdge)
- Develop a clear category narrative that unifies performance, protection, and compute at the edge
- Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
- Articulate competitive differentiation vs legacy vendors and hyperscalers
- Ensure consistency of messaging across all customer-facing materials
- Collaborate closely with the Analyst Relations function to support briefings, inquiries, and ongoing engagement
- Contribute to participation in key industry reports and evaluations (content, positioning, preparation)
- Support the awards and recognition program (planning, submissions, amplification)
- Establish and scale a customer proof program (case studies, references, peer reviews)
- Build and maintain a structured evidence base (metrics, use cases, customer outcomes)
- Lead end-to-end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
- Define launch strategy, packaging, and positioning inputs
- Drive field readiness: sales enablement materials (decks, one-pagers, battlecards) and training
- Support strategic deals with positioning, competitive insights, and tailored messaging
- Ensure consistent execution across all go-to-market channels
- Secure presence in industry media through articles, commentary, and contributed content
- Collaborate with internal SMEs (Product, Security, Engineering) to create high-quality technical and thought leadership content
- Build and manage an influencer/creator program (including technical reviewers and YouTube)
- Drive distribution and amplification of key narratives, launches, and proof points
Requirements
- Proven hands-on experience marketing and launching edge or cybersecurity products in B2B environments (CDN, DDoS, WAF/WAAP, API security, bot management, or edge compute)
- Strong understanding of edge platform architectures, including: CDN and content delivery, DDoS protection (L3/L4), Application-layer security (WAF/WAAP), Edge compute concepts and use cases
- Experience working with technical and executive buyers (e.g. CISOs, security engineers, platform teams)
- End-to-end experience in product marketing and GTM execution: positioning, messaging, launches, and sales enablement
- Strong sales enablement skills and experience supporting complex deals
- Experience working cross-functionally with Product, Sales, Engineering, and Marketing teams
- Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear, credible narratives
- Fluent English
Nice to Have
- Direct experience with WAAP (WAF, API security, bot mitigation) and/or DDoS mitigation solutions
- Experience building customer proof programs (case studies, references, peer reviews)
- Background in edge, cloud, or infrastructure platforms
- Experience working with technical content or developer audiences
Benefits
- Competitive compensation
- Flexible working hours and hybrid or remote options, depending on your role
- Work from anywhere in the world for up to 45 days per year
- Private medical insurance for you and your family
- Extra paid vacation and sick leave days
- Support for life’s important moments and celebrations
- Language courses to help you connect and grow
- Modern, welcoming offices with snacks, drinks, and entertainment
- Team sports and social activities
Additional Information
- Benefits may vary depending on your location
- Equal Opportunity Employer
