Responsibilities
- Oversee the product marketing roadmap, pinpointing opportunities for innovation, renovation, and expansion in oral care categories.
- Convert consumer insights, behavioral data, and market trends into actionable product opportunities.
- Create product briefs, business cases, and financial models to support new launches and portfolio decisions.
- Collaborate with R&D to guide concept validation, including voice-of-customer research, testing, and iteration.
- Ensure all innovations align with the brand's positioning, subscription model, and long-term growth strategy.
- Establish clear, differentiated product positioning, claims, and value propositions.
- Lead the development of messaging frameworks, naming, and storytelling across the product portfolio.
- Create and maintain a centralized library of product assets (copy sheets, FAQs, claims, sales materials).
- Ensure consistency and adaptability of product narratives across all channels (site, email, paid, social, PR).
- Work with Brand and Creative teams to bring product stories to life in a compelling, customer-centric way.
- Direct end-to-end go-to-market (GTM) strategy and execution for new product launches, category expansions, and seasonal campaigns.
- Develop integrated, cross-channel launch plans spanning eCommerce, lifecycle, paid media, organic, influencer, and PR.
- Build seasonal GTM toolkits, including: - Product briefs - Line narratives - Trend POVs - Hero product strategies - Channel-specific messaging
- Manage the GTM calendar, ensuring alignment across Marketing, Creative, and Commercial teams.
- Monitor launch performance and optimize based on data and insights.
- Lead customer research initiatives to uncover needs, motivations, and barriers.
- Conduct ongoing competitive analysis and category tracking.
- Synthesize qualitative and quantitative data into clear, actionable insights.
- Act as the voice of the customer across product, marketing, and leadership teams.
- Partner with Content and Creative teams to develop educational and conversion-driven content for: - Landing pages - Product detail pages - Email and lifecycle campaigns - Blog and SEO content
- Ensure all content is aligned with product messaging and brand voice.
- Translate complex oral care science into clear, engaging, and accessible narratives.
- Develop strategies to increase customer engagement, loyalty, and advocacy.
- Collaborate with Customer Experience teams to gather feedback and improve products.
- Support influencer, community, and ambassador programs to amplify product storytelling.
Compensation
Competitive
Work Arrangement
Full-time
Team
Cross-functional
Qualifications
- Proven experience in product marketing, growth marketing, or a related field, with a focus on e-commerce and consumer goods.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent communication and storytelling abilities, with a talent for translating complex information into engaging narratives.
- Proficient in conducting market research, competitive analysis, and customer insights.
- Experience with cross-channel marketing strategies and execution.
- Familiarity with oral care products and the e-commerce landscape.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strong collaboration and partnership skills, with experience working across various teams.
- Experience with influencer, community, and ambassador programs.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
Preferred Qualifications
- Experience with subscription-based e-commerce models.
- Familiarity with SEO, content marketing, and digital marketing strategies.
- Experience with product launches and go-to-market strategies.
- Knowledge of oral care science and trends.
- Experience with financial modeling and business case development.
Not provided
