Responsibilities
- Lead the development and execution of product marketing strategy for a specific B2C digital product, including market segmentation, brand positioning, core messaging, and launch planning.
- Coordinate and guide a multidisciplinary team—including user acquisition, CRM, creative, analytics, landing pages, and product—to execute growth initiatives effectively.
- Optimize performance across the entire customer journey: from acquisition and onboarding to activation, retention, and monetization, with a focus on increasing lifetime value.
- Conduct market and competitive analysis to generate actionable insights, formulate growth hypotheses, and design targeted experiments.
- Monitor and report on key performance indicators and business outcomes such as earned income and revenue to ensure all efforts deliver measurable impact.
Requirements
- 5 to 7 or more years of experience in senior product marketing, growth marketing, or marketing leadership roles focused on B2C digital products.
- Demonstrated success in improving core business metrics such as revenue, conversion rates, retention, and customer lifetime value.
- Deep proficiency in applying segmentation, positioning, and messaging frameworks to market strategies.
- Solid grasp of performance marketing channels including Google, Meta, and TikTok, along with expertise in funnel optimization through A/B testing and conversion rate improvement.
- Proven ability to lead and influence cross-functional teams and stakeholders in a matrixed, collaborative environment.
Benefits
- Fully remote work with full-time employment status
- 28 calendar days of vacation annually
- 7 annual wellness days for personal recovery or household matters, separate from sick leave
- Referral bonuses of up to $5000 for successful hires
- 50% reimbursement for professional development, including training and international conferences
- Discounted English language learning programs
- Health benefit allowance of up to $1,000 gross per year for self-purchased insurance or medical expenses for employee and family
- Provision of fully equipped workspaces in company offices or co-working locations
- Reimbursement of up to $1,000 gross every three years for home office setup or co-working space rental for remote employees
Compensation
Competitive, with performance bonuses up to $5000 for successful referrals
Work Arrangement
Remote (Worldwide)
Team
Team of 1000+ professionals, including international talent and digital nomads
Workplace organization
The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years.
Internal gamified gratitude system
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Not specified
