1848 Ventures is hiring a Senior Product Manager - PLG

1848 Ventures is seeking a founding member of its Go-To-Market team to establish the Product-Led Growth function across its portfolio of ventures. This Senior Product Manager - PLG role will be responsible for defining and executing strategies that accelerate user acquisition, retention, and revenue through product-driven experiences. You will embed within early-stage ventures to validate problem-solution fit and accelerate growth as they scale through pre-seed phases.

What You'll Do

• Develop and champion a comprehensive Product-Led Growth (PLG) strategy for early-stage companies, creating a standardized playbook for our portfolio of AI-powered B2B SaaS ventures.
• Serve as the in-house PLG expert, acting as a player-coach to guide and support venture teams from initial product concept through market testing and initial traction.
• Advise venture teams on go-to-market motions that prioritize product as the primary driver of customer acquisition, conversion, and expansion.
• Establish and report on key PLG metrics and KPIs (e.g., Activation Rate, PQLs, Time-to-Value, Net Revenue Retention) to studio leadership, providing insights and strategic recommendations.
• Design, implement, and optimize in-product experiments directly with engineering teams to observe, measure, and accelerate outcomes that impact KPIs.
• Architect and optimize automated, self-service customer acquisition funnels designed to convert prospective SMB customers with minimal-to-no human intervention.
• Assist venture teams as they design frictionless user onboarding experiences that rapidly guide new users to the core value proposition and their 'Aha!' moment.
• Collaborate with venture teams to implement and test growth loops, viral mechanics, and referral programs embedded directly within the product experience.
• Design and implement website and landing page tests that accelerate early adoption of key product features, validating product hypotheses, and establishing usage metrics.
• Develop and test data-driven strategies for user activation, engagement, and retention, creating clear pathways that turn free users into paying customers.
• Partner with venture teams to model, test, and implement effective PLG-centric pricing and packaging strategies (e.g., freemium, free trials, usage-based tiers) tailored for the SMB market.
• Leverage in-product messaging, contextual nudges, and lifecycle marketing (email, push, etc.) to drive feature adoption, user success, and upsell opportunities.
• Design experimentation frameworks that demonstrate proven impact on usage, adoption, and conversion metrics to be used across all portfolio ventures.
• Create and foster a culture of continuous experimentation, utilizing A/B testing and product analytics to relentlessly optimize every stage of the user journey.
• Provide hands-on support to ventures, instrumenting analytics tools, mapping user journeys, configuring engagement tools, and analyzing funnel performance.
• Translate quantitative and qualitative user data into actionable product insights and roadmap priorities that directly fuel growth.

What We're Looking For

• 10+ years of experience in growth, product management, or marketing within a B2B SaaS environment.
• Strong expertise in PLG frameworks, subscription models, and SaaS retention strategies.
• Proficiency in data analytics, experimentation, and AARRR modeling, and a deep understanding of freemium and trial conversion models in SaaS.
• Demonstrable track record of building and scaling a B2B or B2C SaaS product using a Product-Led Growth model, with specific success in the SMB segment.
• Deep, hands-on experience with the modern PLG tech stack, including product analytics (e.g., Amplitude, Mixpanel), CRM, and user engagement tools (e.g., Appcues, Intercom).
• Highly analytical and data-driven, with a talent for translating complex data sets into clear strategic recommendations and actionable experiments.
• A 'doer' mentality, equally comfortable setting high-level strategy and rolling up your sleeves to implement tactics alongside early-stage teams.
• Ability to collaborate cross-functionally and influence C-level executives.

Technical Stack

• Amplitude
• Mixpanel
• Appcues
• Intercom

Team & Environment

You will be the founding member of the Go-To-Market team, partnering with the Growth Marketing function and embedding within early-stage venture teams.

Work Mode

This is a hybrid role open to candidates located Remote US.

1848 Ventures celebrates diversity and is committed to inclusion. All qualified applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.