PlayOnSports is hiring a Senior Product Designer to lead the vision and execution of the full B2B2C experience for GoFan, the high school digital ticketing platform. You will own design for both internal admin tools and consumer-facing UI, shaping the broader ticketing ecosystem across mobile apps, web, and point-of-sale software.
What You'll Do
- Own and evolve the end-to-end experience across GoFan’s consumer apps, admin tools, web, and Box Office products.
- Lead discovery and design for initiatives focused on market expansion and new user segments—spanning both B2B and B2C problem spaces.
- Partner with PMs, engineers, and GTM teams to translate research and insights into solutions balancing consumer usability with admin operational efficiency.
- Use AI tools to process qualitative and quantitative user insights at scale, surfacing patterns across customer feedback, support data, and analytics.
- Deliver high-quality prototypes, interaction specs, and documentation for smooth collaboration and implementation.
- Use data, research, and experimentation to validate design decisions and drive continuous improvement.
- Collaborate across teams to ensure design aligns with product vision, technical feasibility, and market positioning.
- Drive the next evolution of the GoFan experience across admin and consumer surfaces for new markets.
- Design seamless, conversion-oriented B2C experiences for the fan journey from discovery to checkout.
- Design efficient, intuitive B2B admin workflows for event organizers to manage events, ticketing, and reporting.
- Create flexible, scalable UI and workflows for emerging customer types and event structures.
- Leverage AI to synthesize insights, inform design decisions, and push design changes to accelerate iteration.
- Help define and visualize the future vision of GoFan, aligning design with product and brand strategy.
- Contribute to and evolve the design system for consistency, accessibility, and scalability.
What We're Looking For
- 5-8 years of experience in product design.
- Portfolio demonstrating strong systems thinking, polished UI, and measurable product impact.
- Proven success designing both B2B and B2C products with large, diverse user bases.
- Experience leading design for multi-platform products (native apps + responsive web).
- Mastery of Figma and deep familiarity with design systems, component libraries, and modern design workflows.
- Demonstrated AI-forward approach to design—experience using AI to analyze user insights, generate design variations, or accelerate prototyping.
- Strategic mindset with ability to translate product vision into clear, actionable design direction.
- Strong communication and storytelling skills.
- Collaborative approach to align teams and deliver cohesive experiences across B2B and B2C surfaces.
Nice to Have
- Experience with mobile-first, transaction-oriented products.
- Experience with admin/operational tools alongside consumer experiences.
Technical Stack
- Figma
Team & Environment
You will partner closely with PMs, engineers, and go-to-market teams.
Benefits & Compensation
- Multiple medical insurance plans to choose from
- Dental, vision, life and disability insurance
PlayOnSports values ownership over participation, team over stars, growth over comfort, and fairness over popularity. We foster a culture of accountability, collaboration, and growth, focused on solving real challenges and creating impactful solutions.
