About the Role
The role involves managing and scaling performance marketing initiatives across digital platforms, using analytics to refine strategies and improve conversion efficiency.
Responsibilities
- Lead the planning and execution of digital advertising campaigns
- Use data insights to guide budget allocation across channels
- Optimize paid search and social media advertising performance
- Collaborate with creative teams to develop high-converting assets
- Monitor key performance metrics and adjust strategies accordingly
- Manage relationships with external advertising platforms and vendors
- Develop testing frameworks to improve campaign effectiveness
- Ensure compliance with digital advertising policies and brand standards
- Produce regular performance reports for stakeholders
- Identify new growth opportunities in emerging digital channels
- Work closely with analytics teams to interpret customer behavior
- Implement tracking systems to measure campaign success
- Drive customer acquisition while maintaining cost efficiency
- Manage A/B testing for landing pages and ad copy
- Stay current with industry trends and competitive activity
- Support brand consistency across all paid touchpoints
- Coordinate with product teams to align campaigns with launches
- Use CRM data to inform targeting strategies
- Improve return on ad spend through bid and audience optimization
- Lead cross-functional initiatives to enhance marketing technology stack
Nice to Have
- Master's degree in business, marketing, or analytics
- Certifications in Google Ads or Meta Blueprint
- Experience with enterprise-level SaaS or fintech products
- Familiarity with customer data platforms (CDPs)
- Hands-on experience with SQL or Python for data analysis
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid working model
Team
Part of the marketing department focused on scalable growth
About the Team
The marketing team operates with agility and focuses on measurable outcomes. Collaboration across data, creative, and product functions is central to success.
What We Offer
Opportunities for professional development, flexible working arrangements, health benefits, and participation in company-wide incentives.
Available for eligible candidates
