Groundfloor is hiring a Senior Performance Marketing Manager to architect and operate our growth marketing engine. This high-impact role owns the growth trajectory by building analytics infrastructure, managing paid media, and translating data into decisions that drive measurable ROI. You will be accountable for critical metrics like CAC, ROAS, conversion rates, and customer acquisition growth.
What You'll Do
- Personally execute paid campaigns across Google Ads, Meta, and LinkedIn, including setting up targeting, optimizing bid strategies, and analyzing performance daily.
- Partner with creative team to develop and test ad variations that exceed target goals.
- Establish affiliate partnerships, negotiate terms, implement tracking, and work with partnerships team to scale what works.
- Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance.
- Utilize growth hacking techniques to identify and test new channels and tactics for significant user growth.
- Drive an ambitious cross-platform roadmap to maximize brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
- Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other program initiatives.
What We're Looking For
- 7+ years leading performance/growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships).
- Proven ability to build analytics infrastructure, establish tracking and attribution, and drive continuous optimization to improve conversion rates and reduce CAC.
- Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.
- Hands-on Google Ads power user with experience personally managing substantial monthly budgets and optimizing campaigns to hit aggressive CPA and ROAS targets.
- Experience building and managing affiliate marketing partnerships.
- Proven track record of scaling demand generation programs efficiently using data analytics and marketing technology.
- Deep understanding of the full demand generation funnel from awareness to conversion.
Nice to Have
- 3+ years in Fintech and/or Financial Industry/Alternative Investments.
- Experience with channel testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns.
Technical Stack
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- GTM
Team & Environment
You will work alongside marketing leadership, product, and engineering teams.
Benefits & Compensation
- 70% of monthly medical, dental, and vision premiums covered
- Paid time off
- Stipends for remote work (home office setup, cell phone, and learning & development)
- Flexible work arrangements including remote and hybrid opportunities
- Potential for equity for high-impact candidates
Work Mode
This role is hybrid based in Atlanta.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
