iwoca is looking for a Senior Performance Marketing Executive to join our team in London. You will play a key role in managing, optimizing, and scaling our Paid Search channel, focusing on Google Ads while leading growth on Bing and exploring new opportunities.
What You'll Do
- Build a plan for driving sustainable growth through Bing Paid Search and support with proposals for all new channel tests, such as ChatGPT Ads, YouTube, and Google Demand Generation.
- Launch, optimize, and scale campaigns across Google Search, Performance Max, YouTube, and Demand Gen.
- Ensure excellent account hygiene, such as excluding irrelevant search terms and placements, addressing low ad relevance or quality score keywords, and spotting opportunities for further account consolidation.
- Support the creation, monitoring, and analysis of landing page experiments, using Webflow to assist with on-site page changes.
- Delve deeper into data to deliver actionable insights and assist in formulating ideas for testing and optimization based on clear hypotheses.
- Support the channel lead in developing compelling text, image, and video ads that reflect our brand tone and support channel objectives.
- Monitor performance on a granular level across keywords, landing pages, search terms, and creative assets.
- Report on channel performance to stakeholders regularly using both in-platform and internal data.
- Set up dashboards for efficient test monitoring.
- Collaborate with Acquitech to ensure data accuracy in Looker.
What We're Looking For
- A minimum of 2-3 years of hands-on experience with Google Ads.
- A strong understanding of the channel dynamics and metrics within Paid Search.
- Ability to understand the importance of testing and capacity to learn to design and run A/B, multivariate, and geographical tests to drive campaign improvements.
- A data-driven mindset with the ability to interpret complex data and translate it into actionable recommendations.
- Strong copywriting skills and an excellent eye for detail.
- A creative thinker with the ability to go beyond administrative repetitive tasks.
- Naturally curious and keen to learn from the wider team.
- Strong communication skills, comfortable collaborating with stakeholders from diverse backgrounds and seniority levels.
- Well-organized, able to effectively manage their time in accordance with priorities.
- Strong commercial acumen.
Nice to Have
- Experience working with six-figure monthly budgets.
- Some experience working within Bing Ads.
- Experience in fintech or a similar industry.
Technical Stack
- Google Ads
- Bing Ads
- ChatGPT Ads
- Webflow
- Looker
Team & Environment
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand.
Benefits & Compensation
- Compensation: £35,000 - £45,000 + equity via an employee equity incentive scheme.
- Flexible working.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service for you, your partner, and your dependents.
- 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions.
- 3% pension contributions on total earnings.
- Generous parental leave and a nursery tax benefit scheme.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year.
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.
Work Mode
This is a hybrid role based in London.
iwoca is an equal opportunity employer. We prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest.
