As a Senior Performance Marketer, you will design and manage comprehensive digital marketing strategies that deliver clear, measurable outcomes. Your work will span SEO, Google Ads, Meta Ads, and LinkedIn Ads, focusing on maximizing ROI through continuous optimization and data analysis.
Key Responsibilities
- Develop and execute performance marketing strategies grounded in data insights across multiple digital channels.
- Conduct in-depth market and competitor research to refine audience targeting and improve campaign effectiveness.
- Coordinate with internal teams to align paid media and organic SEO efforts with overarching marketing objectives.
- Build, monitor, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads platforms.
- Apply SEO best practices including on-page improvements, technical audits, and strategic link acquisition to boost organic visibility.
- Test and refine ad creatives, landing pages, and bidding approaches to enhance conversion performance.
- Track KPIs using analytics platforms such as Google Analytics and HubSpot, adjusting tactics based on performance data.
- Deliver clear performance reports and strategic recommendations to both internal stakeholders and clients.
- Collaborate with creative teams to produce effective ad copy and visual content.
- Partner with account managers to ensure all marketing activities support client goals.
- Stay current with evolving trends, platform updates, and emerging techniques in digital advertising.
Qualifications
- 3-5+ years of experience in a performance marketing agency setting.
- Proven track record managing multi-channel campaigns with a focus on data-driven optimization.
- Strong working knowledge of Google Ads, Meta Ads, SEO, and conversion rate optimization (CRO).
- Experience with Google Analytics, Google Tag Manager, HubSpot, and conversion tracking setups.
- Ability to analyze complex data sets and turn them into actionable recommendations.
- Excellent communication skills, with experience presenting results to teams and clients.
- Familiarity with both demand generation and lead generation strategies.
Technology & Tools
You’ll work with a full suite of digital marketing tools including Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, HubSpot, and SEO optimization frameworks covering on-page, technical, and off-page elements.
Work Environment
This role is open to candidates across the United States. The position offers full flexibility in work location with no requirement for office attendance.
Compensation & Benefits
The salary range for this position is $85,000 to $95,000. Benefits include unlimited paid time off, comprehensive medical, dental, and vision insurance, life insurance, and a 401(k) plan with a 5% company match.
Company Culture
Our culture emphasizes strategic thinking, disciplined execution, and clear communication. We are committed to client success, foster collaboration, and empower our team to solve problems creatively. We support professional growth and encourage innovation across all levels of the organization.
