About the Role
This role is responsible for leading the creation and execution of performance-focused creative content that supports customer acquisition and product adoption. The ideal candidate will combine creative vision with data-driven decision-making to deliver scalable, high-converting assets.
Responsibilities
- Lead the development of performance-driven creative content for digital channels
- Collaborate with marketing teams to align creative with campaign goals
- Manage end-to-end production timelines and deliverables
- Translate business objectives into compelling visual and written content
- Optimize creative assets based on performance data
- Work closely with designers, copywriters, and UX specialists
- Ensure brand consistency across all materials
- Identify trends in creative performance to inform future strategies
- Oversee asset localization for regional markets
- Coordinate with media teams to ensure creative meets platform specifications
- Drive innovation in creative formats and storytelling techniques
- Maintain a structured creative review and feedback process
- Support A/B testing initiatives with variant concepts
- Manage external creative partners and freelancers
- Ensure legal and compliance requirements are met in all content
- Track and report on creative performance metrics
- Develop creative briefs based on campaign KPIs
- Facilitate cross-functional alignment between product, design, and marketing
- Prioritize creative requests based on business impact
- Implement creative operations best practices
Nice to Have
- Experience in performance marketing within a global brand
- Background in financial or small business software
- Familiarity with design systems and templated content
- Knowledge of video production for digital ads
- Experience with marketing automation platforms
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid working model available
Team
Part of the global marketing team focused on performance-driven campaigns
Why This Role Matters
- Creative content directly influences customer decisions at key moments. This role ensures that every visual and message is optimized to inform, engage, and convert.
- You will shape how product value is communicated across channels, helping users understand features through compelling storytelling.
What We’ll Provide
- Access to cutting-edge creative tools and platforms
- Opportunities for professional growth and mentorship
- A collaborative environment that values creative excellence and data-informed decisions
Available for qualified candidates
