The Senior Paid Social & Analytics Manager will lead META ad account strategy and performance marketing analytics to drive customer acquisition and international growth for everdrop. This role requires a highly analytical mindset with ownership over campaign planning, optimization, and cross-market coordination within the Performance Marketing team.
What You'll Do
- Fully own META ad accounts across countries: setup, structure, targeting, optimization
- Plan and execute campaigns that deliver growth and new customers in DACH, France, Italy, and more
- Drive funnel analysis, A/B tests, and creative learnings using tools like Tableau, META Business Manager, Motion, and spreadsheets
- Define bundles, test strategies, and platform setups aligned with product launches and business goals
- Lead the paid social OKRs and coordinate performance efforts across markets
- Prepare and align budgets and strategic decisions directly with the Director of Performance Marketing
Technical Stack
- META Ads
- Tableau
- META Business Manager
- Motion
- spreadsheets
Team & Environment
Part of the Performance Marketing team, reporting directly to the Director of Performance Marketing.
Work Mode
Hybrid role with options to work from Munich or remotely within Germany.
We are an equal opportunity employer and welcome applications from all individuals regardless of age, gender, ethnicity, religion, sexual orientation, or disability status.
