Senior Optimization Manager, CRO Strategy

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $90,000 - $120,000 per year

MUST HAVE:

• Relentless ownership mentality with a high sense of urgency
• Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes
• Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals
• Advanced analytical skills with the ability to translate large datasets into actionable recommendations
• Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams
• Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs)
• Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior

EXPERIENCE: 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership

YOUR ROLE

Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes.

Outcomes (Performance Expectations):

• Revenue Optimization: Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizationsTesting Cadence: Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g., copy, UI/UX, advertiser order)
• Insight Generation: Translates data into clear, actionable hypotheses on user behavior and creates recommendations to improve performanceAdvertiser Alignment: Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g., lead quality, LTV)
• Cross-Team Collaboration: Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings
• Innovation Projects: Drive quarterly initiatives focused on strategic experimentation (e.g., new vertical pages, alternative funnel paths, or new targeting angles)
• Vertical Leadership: Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals, ideally within 6 months with little to no oversight
• Net-New Growth Impact: Consistently deliver  measurable CVR or LTV gains for net-new advertisers

Competencies:

• Resilient Problem Solver: Maintains focus and poise in high-stakes testing environments; thrives under fast-paced, shifting priorities
• Industry-Savvy: Understands direct response mechanics and high-volume testing environments; able to connect granular optimization decisions to broader business strategy
• Growth-Oriented Operator: Constantly pursuing ways to scale impact through efficiency, creativity, and urgency—not perfectionism
• Curious & Data-Informed: Asks why, seeks patterns, and drives decisions from insights—not just surface metrics
• Organized & Accountable: Manages multiple projects with precision and always meets deadlines
• Collaborative by Default: Thrives in a team environment and brings stakeholders into the problem-solving process early
• Creative Strategist: Able to leverage shifts in copy, layout, or user flow to change behavior meaningfully—blending design thinking with performance goals
• Bias for Action: Doesn’t wait for perfect conditions to test; uses scrappy hypotheses to learn quickly

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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