About the Role
This position involves leading media performance analysis to inform strategic marketing decisions, improve campaign outcomes, and maximize advertising efficiency through advanced data interpretation and cross-team collaboration.
Responsibilities
- Analyze digital media performance across multiple advertising channels
- Evaluate campaign effectiveness using key performance metrics
- Identify trends and insights from large-scale advertising data
- Collaborate with marketing teams to refine targeting strategies
- Develop reports and dashboards to communicate findings
- Monitor media spend efficiency and return on investment
- Support A/B testing and experimentation initiatives
- Translate data insights into actionable marketing recommendations
- Work with cross-functional teams to align media strategy with business goals
- Track and assess audience engagement patterns
- Optimize media plans based on performance data
- Use statistical methods to forecast campaign outcomes
- Maintain up-to-date knowledge of digital advertising platforms
- Ensure data accuracy and integrity across reporting systems
- Contribute to strategic planning for media investments
- Identify opportunities to improve measurement frameworks
- Assist in vendor evaluation and selection processes
- Stay current with industry trends and emerging technologies
- Support integration of offline and online media data
- Provide ad-hoc analysis for leadership and stakeholders
- Develop segmentation models to enhance targeting precision
- Evaluate third-party data sources for media planning
- Ensure compliance with data privacy regulations
- Manage timelines for recurring analytical deliverables
- Present findings to non-technical audiences clearly
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with West Coast presence
Team
Collaborative marketing and analytics team environment
About the Team
This role operates within a performance-driven marketing analytics group focused on scaling customer acquisition and optimizing media spend across digital channels.
Growth Opportunities
The position offers pathways to influence media strategy at scale and take on leadership responsibilities in analytics and campaign optimization.
Not available
