Coder seeks a Senior Marketing Operations Manager to take ownership of our marketing technology stack and performance infrastructure. This role is essential to helping our team execute with clarity, speed, and precision across both product-led and sales-led go-to-market strategies.
What You'll Do
- Own and optimize the marketing tech stack: manage implementations, administration, enablement, and long-term planning across tools like HubSpot, 6Sense, Pathfactory, Leandata, Hockeystack, and ZoomInfo/Ringlead
- Oversee vendor relationships, contract renewals, and procurement for core revenue technology
- Build dashboards, track KPIs, and guide weekly, monthly, and quarterly performance reviews
- Collaborate with Finance to build and maintain end-to-end ROI reporting
- Manage lead management workflows: scoring, routing, and enrichment to surface qualified leads to sales
- Partner with our campaign operations manager to ensure campaign reporting and lead management processes are maintained and optimized
- Test and implement AI-powered workflows to uncover insights and increase team efficiency
- Collaborate with Sales, Marketing, Product, Finance, and RevOps to ensure alignment, shared goals, and scalable systems
What We're Looking For
- Deep marketing technology experience: you understand marketing automation, data enrichment, and systems architecture
- Recent hands-on experience managing marketing automation and integrated systems
- Strong reporting skills: you build dashboards and turn data into strategic action
- Technical and analytical thinking: you can integrate tools, automate processes, and solve complex problems
- Project management chops: you keep cross-functional initiatives on track
- A collaborative approach: proven experience partnering closely across GTM teams and a track record of building strong cross-functional relationships
- A strategic lens: you plan for scale, not just the immediate moment
- Business acumen: a deep understanding of how marketing activities impact company goals
Nice to Have
- Hands-on technical experience specifically with HubSpot and Salesforce
- Background at a company with a successful product-led growth motion
- Familiarity with AI-driven marketing tools and automation platforms
Technical Stack
- HubSpot
- 6Sense
- Pathfactory
- Leandata
- Hockeystack
- ZoomInfo/Ringlead
- Salesforce
Team & Environment
You will work cross-functionally with Sales, Product, Finance, and Revenue Operations teams.
Coder is a Proud Equal Opportunity Employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.
