Pure Storage is looking for a Senior Marketing Manager, Global ABM to join our team. You will be a Strategic Account Based Marketing Manager with vertical experience in Financial Services, Manufacturing, Telco, and Media. Your core mission is to design and execute highly targeted, data-driven ABM programs for our top strategic accounts, focusing on high-impact campaigns aligned to Focus Verticals in EMEA and leveraging industry-specific insights.
What You'll Do
- Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts, tailoring messaging, content, and engagement strategies to industry-specific challenges.
- Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaign alignment with account objectives, vertical GTM strategies, and buyer personas.
- Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI, translating insights into clear campaign optimizations and business recommendations.
- Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers.
- Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization.
- Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
- Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
- Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.
What We're Looking For
- 10+ years of B2B field marketing experience.
- At least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise, with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
- Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
- Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
- Experience enabling sales teams with tailored messaging and account-based strategies.
Nice to Have
- Team mentorship or leadership experience is a plus.
Technical Stack
- 6sense
- Demandbase
- Salesforce CRM
- Tableau
Benefits & Compensation
- Flexible time off
- Wellness resources
- Company-sponsored team events
Work Mode
This role follows a hybrid work model and is open to candidates located remotely in the United Kingdom.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.


