Requirements
- 5+ years of experience developing and executing DTC email and multi-channel marketing campaigns with a proven track record of driving new customer acquisition.
- Deep expertise in acquisition marketing and developing lead nurture series for considered products (insurance, healthcare, etc.) that require education before purchase.
- A rigorous, data-driven mindset with strong Excel skills and the ability to leverage metrics to inform strategy.
- The ability to manage technical aspects (platform setup, troubleshooting) while contributing to creative strategy.
- You must love dogs and/or cats!
Nice to Have
- Advanced HTML and CSS coding skills for email template troubleshooting.
- Creative skills, including design and copywriting experience.
- Familiarity with multiple email platforms, especially Iterable
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Work Arrangement
Hybrid
Additional Information
- Minimum requirement of 2 days a week in the New York City office.
