Pumpkin Insurance Services Inc is hiring a Senior Marketing Manager – CRM to lead our CRM efforts and define our lifecycle marketing strategy from lead capture through retention. Reporting to the Director of Marketing, you will set the channel's direction and vision.
What You'll Do
- Define and develop a comprehensive CRM strategy to convert pet insurance and wellness leads into lifelong customers.
- Own the email channel entirely, from strategy and calendar management to execution, deployment, and performance analytics.
- Manage content strategy to move leads down the funnel and increase engagement and referrals among existing customers.
- Develop briefs for our creative team who will write and design the majority of our email content.
- Launch and scale SMS and other CRM channels to drive policy growth and enhance customer experience, engagement, satisfaction, loyalty, and retention.
- Utilize A/B testing to optimize messaging, subject lines, and audience segmentation to improve conversion rates.
- Apply a data-driven mindset to analyze large datasets, monitor KPIs (specifically new customer acquisition), and generate actionable recommendations.
- Work effectively with design and marketing teams to implement strategies and collaborate with our growth team on the technical health of our CRM stack.
What We're Looking For
- 5+ years of experience developing and executing DTC email and multi-channel marketing campaigns with a proven track record of driving new customer acquisition.
- Deep expertise in acquisition marketing and developing lead nurture series for considered products (like insurance or healthcare) that require education before purchase.
- A rigorous, data-driven mindset with strong Excel skills and the ability to leverage metrics to inform strategy.
- The ability to manage technical aspects (platform setup, troubleshooting) while contributing to creative strategy.
- You must love dogs and/or cats!
Nice to Have
- Advanced HTML and CSS coding skills for email template troubleshooting.
- Creative skills, including design and copywriting experience.
- Familiarity with multiple email platforms, especially Iterable.
Technical Stack
- Excel
- Iterable
Team & Environment
You will report directly to the Director of Marketing.
Benefits & Compensation
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Work Mode
This is a hybrid position based in New York, NY.
Pumpkin believes pet insurance is more than a financial product and builds solutions to simplify the pet parenting journey and help improve the well-being of pets.
