Nearform is hiring a Senior Marketing Lead (UK)

Nearform is hiring a Senior Marketing Lead (UK) to own demand generation and ABM for enterprise new-logo acquisition and account expansion. You will be hands-on in planning, executing, and optimizing campaigns across channels, working directly with Sales, Solutions, and Partnerships to generate pipeline from priority accounts.

What You'll Do

• Own the end-to-end demand-generation engine for enterprise new-logo and expansion, including target segmentation, account selection, funnel definition, campaign delivery, and performance management.
• Lead ABM across 1:1, 1:few, and 1:many programmes, including account selection, play development, personalised content, buying committee engagement, and coordination with Sales and Account teams.
• Translate commercial objectives and account plans into actionable marketing programmes tied to pipeline and revenue goals.
• Build enterprise messaging and content aligned to buyer personas, digital transformation challenges, legacy modernisation, and AI adoption.
• Manage agency partners for content, digital activation, and campaign delivery.
• Work with the Marketing Associate to maintain operational control of HubSpot, CRM workflows, lead handoff, and funnel reporting.
• Analyse performance across campaigns and accounts and deliver clear reporting to commercial leadership.
• Contribute as a senior member of the marketing team.

What We're Looking For

• Significant experience in planning and executing ABM and demand generation programmes in complex, B2B environments.
• SaaS / B2B consultancy / services experience or background in working in B2B agencies (Account Manager or above).
• Ability to plan and run multi-channel campaigns.
• Competence with HubSpot and analytics platforms.
• Understanding of enterprise buying dynamics.
• Experience in working with multiple stakeholders in different departments to get things done.
• ‘AI Native’, comfortable with leveraging platforms such as ChatGPT, Claude, Perplexity to help you go faster without compromising on quality.
• Broad understanding of Martech tools available.

Technical Stack

• HubSpot

Team & Environment

You will report directly to the Marketing Director.

Benefits & Compensation

• Annual Company Bonus
• Work Remotely and Flexibly
• Paid Time Off Package (25 days annual leave plus public holidays, sick leave, marriage leave)
• Remote Working Allowance (up to €1250 equivalent in GBP every 2 years)
• Training and Development Allowance (up to €1000 equivalent in GBP)
• Private healthcare
• Pension match of up to 5% and Income Protection and Death in Service

Work Mode

This is a global, remote position open to candidates based in the UK.

Nearform is committed to shaping a better world and building a global team based on respect, inclusivity, diversity, and excellence.