Remote (Global)

Nearform is hiring a Senior Marketing Lead (UK)

Responsibilities

  • Lead the full demand-generation process for enterprise customer acquisition and growth, covering market segmentation, account targeting, funnel design, campaign execution, and performance tracking.
  • Drive account-based marketing initiatives across one-to-one, one-to-few, and one-to-many strategies, including account identification, campaign plays, tailored content, stakeholder engagement, and alignment with sales and account teams.
  • Convert business goals and account strategies into targeted marketing efforts that directly support pipeline and revenue targets.
  • Develop messaging and content for enterprise audiences focused on buyer profiles, digital transformation, legacy system modernization, and artificial intelligence adoption.
  • Oversee external agency partners responsible for content creation, digital marketing, and campaign implementation.
  • Collaborate with the Marketing Associate to manage HubSpot operations, CRM workflows, lead transition processes, and funnel analytics.
  • Evaluate campaign and account performance and provide clear, actionable reports to senior commercial leaders.
  • Act as a key contributor within the marketing team, providing strategic input and leadership.

Benefits

  • Annual bonus distributed based on company performance and shared across employees who contribute to goal achievement.
  • Fully remote and flexible work environment with strong support for work-life balance, accommodating personal schedules such as school drop-offs.
  • Generous paid time off including 25 days of annual leave plus public holidays, sick leave, marriage leave, and other leave types.
  • Remote working allowance of up to £1250 every two years to support home office setup, in addition to provided essential equipment.
  • Training and development budget of up to £1000 available for professional upskilling and learning initiatives.
  • Private healthcare coverage offered to support employee well-being, with details available upon request.
  • Pension scheme with employer match up to 5%, along with income protection and death-in-service insurance.

Compensation

Annual bonus based on company performance

Work Arrangement

Remote and flexible

Team

Marketing team

Other

  • Flexible working culture supports personal commitments such as school runs.
  • Essential work equipment provided upon onboarding.
  • Candidates may request accommodations in the interview process as part of their application.
Required Skills
Marketing StrategyCampaign ManagementTeam LeadershipBudget ManagementAnalyticsCommunicationStakeholder ManagementContent Creation
About company
Nearform
Nearform is an independent team of data & AI experts, engineers, and designers who build intelligent digital solutions and capability at pace. We create AI-enabled solutions that enhance digital experiences, empower developers, and deliver measurable results.
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Job Details
Category other
Posted 5 months ago