Launch Potato is hiring a Senior Manager (Team Lead), Media and Communications in Hong Kong. In this role, you will be responsible for developing and executing comprehensive communication strategies to enhance the company's brand, reputation, and engagement with key stakeholders. You will report directly to the Chief Customer Officer and contribute to a company whose mission is to improve the health and vitality of those we serve.
What You'll Do
- Develop and implement communication plans aligned with company goals and business priorities.
- Build and maintain strong relationships with relevant media outlets.
- Manage media inquiries, press releases, and media events.
- Develop and manage corporate communications materials, including thought-leadership content, reports, messages, presentations, award submissions, videos, and speeches.
- Act as brand guardian to strengthen brand positioning and ensure consistent representation.
- Lead internal communications initiatives to keep employees informed and engaged.
- Develop and execute plans to manage and mitigate reputational risks.
- Serve as the primary contact during crises for timely and accurate communication.
- Create and curate engaging content for digital channels to drive engagement.
- Foster relationships with key stakeholders, including industry associations, partners, and NGOs.
- Explore opportunities for corporate and spokesperson profile raising among target clients, brokers, and customers.
- Manage relationships with agencies and partner organizations to deliver programs on time, on brand, and within budget.
- Support the development and implementation of the company’s communications activities as needed.
- Manage budget and reporting.
- Coach and manage team for direct reports.
What We're Looking For
- Bachelor’s degree, preferably with major in Language Studies, Communications, Journalism, Translations, Business or related disciplines.
- Minimum 12 years of media relations and solid corporate communications experience in the financial services/insurance industry.
- Excellent English and Traditional Chinese writing skills.
- Tech and social media savvy, with knowledge of latest digital communications platforms.
- Strong organizational, project and event management skills.
- Resourceful, creative, and willing to go the extra mile to achieve positive outcomes.
- Demonstration of growth mindset to embrace challenge.
- Mature, collaborative, and able to work independently.
Nice to Have
- Work experience in PR agencies will also be considered.
Team & Environment
You will report directly to the Chief Customer Officer.



