Nanit is hiring a Senior Manager, Performance Creative Strategy to lead creative strategy for our paid media channels, with a primary focus on paid social. This role sets the long-term vision for paid social creative, builds scalable testing frameworks, and develops high-performing direct response creative to drive acquisition and revenue growth.
What You'll Do
- Own Paid Social Creative Strategy: develop and execute creative strategies that drive acquisition and revenue growth across paid social.
- Lead Creative Production: manage the end-to-end creative process, from concept through final asset, including writing high-converting scripts, headlines, and ad copy.
- Evaluate Performance: analyze performance data to inform testing, iteration, and optimization, driving toward paid social CAC goals.
- Partner Cross-Functionally: work closely with the paid social channel manager, collaborate with the Influencer team on UGC, and align with Brand.
What We're Looking For
- 8+ years of experience in creative strategy or performance marketing, ideally within DTC e-commerce.
- Proven track record developing creative strategies that drive measurable growth.
- Deep expertise in paid social platforms, particularly Meta, including how media buying mechanics influence creative performance.
- Strong copywriting skills with experience crafting high-converting paid social ads.
- Expert-level understanding of paid social channels.
- Excellent communication and collaboration skills, with the ability to influence cross-functional partners and leadership.
Team & Environment
This role is part of the Growth team.
Benefits & Compensation
- Base salary of $150,000 to $160,000 plus equity options.
- Flexible PTO and paid parental leave for all new parents.
- Hybrid in-office schedule with a remote work from home month in August.
- Work from home stipend and monthly team events.
- Employee discounts on Nanit products.
Work Mode
This is a hybrid role based in NYC.
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
