Forbes Advisor is hiring a Senior Manager, Member Acquisition. You will be strategically responsible for driving subscriber growth by leading multi-channel acquisition strategy and execution. As a key driver of new member acquisition, you'll optimize performance across the funnel and scale sustainable subscription growth for an iconic global media brand.
What You'll Do
- Develop and execute a comprehensive multi-channel acquisition strategy to meet or exceed monthly KPIs for new subscriptions and net growth.
- Oversee end-to-end campaign execution, managing the acquisition marketing calendar and coordinating cross-functional workflows.
- Optimize conversion rate of key acquisition channels including landing pages, paywall, email marketing, and paid media.
- Write highly effective marketing copy across multiple channels that reflects Forbes’ voice and improves user acquisition.
- Oversee the email acquisition strategy, creating campaigns to nurture prospects and convert them into members.
- Coordinate paid media campaigns end to end, from briefing creative teams to trafficking assets.
- Execute campaign updates and A/B tests within the paywall management system, handling configuration of logic, metering, and creative assets.
- Develop a strategic testing roadmap and CRO framework across acquisition channels to drive improvements in acquisition performance and CAC.
- Partner closely with Product, Editorial, Data, and Creative teams to develop compelling marketing assets and ensure a cohesive user journey.
- Establish acquisition benchmarks and report on key performance indicators using tools such as Looker.
- Pioneer new acquisition initiatives to discover, validate, and scale new sources of subscriber growth.
What We're Looking For
- 7+ years of experience in a fast-paced growth function, ideally focused on user acquisition for subscription or ecommerce-based consumer products.
- Proven track record of driving subscriber acquisition and growth, preferably within an established digital publisher.
- Hands-on experience managing paid user acquisition across major platforms (Meta/Instagram, Google, Reddit, etc.) with strong understanding of ad attribution and pixel implementation.
- Deep expertise with email service providers and marketing automation platforms, including Salesforce Marketing Cloud.
- Experience working with Customer Data Platforms (CDPs) for advanced audience segmentation, data integration, and campaign personalization.
- Proficient with analytics and business intelligence tools such as Looker and Google Analytics.
- Strong knowledge of digital marketing best practices, including funnel optimization, CAN-SPAM, GDPR, and data privacy regulations.
- Experience working with Content Management Systems (CMS) and building and optimizing landing pages for conversion.
- Thrives in a fast-paced, dynamic, and deadline-driven media environment.
- Highly analytical and data-driven, with the ability to dig into performance data to identify growth opportunities.
- Both a strategic thinker and a hands-on operator, comfortable executing campaign setup and optimization.
- Exceptional communicator and collaborator, capable of managing stakeholders and influencing cross-functional teams.
- Detail-oriented, ensuring flawless campaign execution from creative brief through post-launch analysis.
Nice to Have
- Hands-on experience with subscriber acquisition tools such as Zuora.
- Experience with Cordial marketing automation platform.
- Working knowledge of HTML and AMPscript.
Technical Stack
- Subscription & Marketing: Zuora, Salesforce Marketing Cloud, Cordial
- Analytics & BI: Looker, Google Analytics
- Paid Media: Meta/Instagram, Google, Reddit
- Platforms: Customer Data Platforms (CDPs), Content Management Systems (CMS)
Team & Environment
You will join the Membership team within the Consumer Revenue and Growth business, reporting to the Director of Membership. Forbes is an iconic global media brand fueled by journalism that informs and inspires, spotlighting the doers shaping industries and connecting influential communities.
Benefits & Compensation
- Compensation: $95,000 - $110,000
Work Mode
This is a remote position open to candidates in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Washington.
Forbes is an equal opportunity employer.
