Requirements
- Proven track record of creating digital experiences
- Translate campaign goals into structured customer journeys
- Passionate about upleveling user experiences
- Opinionated about connected customer journeys
- Lead the vision, strategy and roadmap
- Prioritizing what gets built, and what doesn’t
- Blend of product, digital, UX and marketing
- Translate the marketing teams’ campaign ideas into concrete web experience requirements
- Drive the Product Roadmap for Digital, prioritizing what drives engagement and moves the needle
- Collaborate with Product Marketing, UX, Digital Product Management, Copywriting, Engineering, and agency partners to move from strategy to execution
- Leverage UX research, site analytics, a/b test results to guide decision making
- Build reusable frameworks that scale across ServiceNow’s solutions (AI, IT, Employee Experience or CRM) without bespoke builds for every product or campaign
- Understand different audience segments and ensure experience, messaging and content evolve throughout the buying group journey to improve engagement
- Feed performance insights back to the team — journey friction, content gaps, where buyers are stalling
- Design cross-channel strategy, with web as the hub — connecting email, social, events and ABM into cohesive, connected experience rather than disjointed touchpoints
- Define buying group progression logic, personalization rules, success metrics, a/b tests, how experience adapts based on signals
