Join BIC, a global leader in writing, marking, colors and art & craft, beauty, and inspired products. We are looking for a Senior Manager, Communications Europe to implement, adapt, and develop compelling communication strategies that deliver critical business priorities for the region and its markets. This highly collaborative role drives the effectiveness of internal and external communications across Europe and is instrumental in building, expanding, and protecting BIC's reputation.
What You'll Do
- Adapt global internal and external communication strategies to local audiences and develop impactful regional plans to drive engagement and win markets.
- Build unique external and internal communications strategies that boost the reputation and perception of the BIC brand in Europe.
- Manage communications initiatives for BIC factories in the region to generate earned media and strengthen BIC's image.
- Work closely with internal stakeholders and executives, providing support and coaching for internal events and media requests.
- Counsel marketing teams on PR strategies and review and approve all PR plans and materials.
- Provide direction for corporate sponsorship activities, donations, and sponsorship requests.
- Be responsible for crisis communications plans and response in the region to protect the company's reputation.
- Adapt and execute the global internal communications strategy to align team members around BIC’s vision, mission, and business priorities.
- Own the design and execution of the internal communications strategy, including compelling content development, across all internal channels for the region.
- Maintain regional content on the employee app, ensuring continuous adoption and use, including in European factories.
- Track and measure progress in employee engagement against tangible KPIs and develop plans for content and channel optimization.
- Contribute to the global communications approach on key company focus areas by ensuring they reflect regional needs.
- Partner with the Senior Manager of Internal Communications, HR, and local Management to implement major internal initiatives and engagement activities.
- Support drafting speeches and video content for internal announcements and events.
- Translate global communications materials into local languages as needed.
- Review marketing content to assess alignment with BIC values and minimize potential risks to corporate reputation.
- Advise senior management about regional or country-specific reputational risks and opportunities.
- Work in partnership with other regional Communications Managers, Investor Relations, Marketing, Legal, Sustainability, HR, and other departments to ensure consistent messaging in Europe.
- Provide global social media teams with regional content to drive recruitment and engagement.
- Manage public relations and earned media opportunities for all markets within the region, including strategic planning and execution of PR programs.
- Respond to media inquiries in a timely manner, compose press briefings, and distribute press releases.
- Develop and maintain positive professional relationships with members of the media.
- Set ambitious KPIs and build reporting for earned media activities across the region.
- Manage local PR agency and other external vendors.
- Act as the point of contact for crises impacting markets within the region, liaising with top management.
- Provide training for crisis communications to regional/local management.
- Support executive visibility and assist leadership in developing presentations, speeches, FAQs, and other corporate messages.
- Support needs related to events organized at corporate level in France/Europe and financial communications when needed.
What We're Looking For
- 8-10 years of experience in internal and external communications in an international business environment.
- Strong writer, editor and presenter in French and English.
- Skilled in content & channel strategy development, as well as content creation and execution across internal and external channels.
- Experienced in developing content, including graphics, fact sheets, ads, videos, and photos for use in internal and external digital and social channels.
- Extensive experience in public relations, media, employee communications and advising executives in communications and reputation management.
- Proven track record in leading national, regional and international strategy, brand building, developing cutting-edge communication campaigns and the planning and execution of successful thought leadership programs.
- Demonstrated elevated levels of business acumen, critical thinking, creativity, and effectiveness, delivering measurable outcomes.
- A thought partner to senior business executives, skillfully managing and supporting their communications needs.
- A whole-brain thinker and excellent writer/communicator, able to translate complex business strategies into simple, compelling narratives.
- An inspiring team player, able to mobilize and/or support cross-functional people and teams toward a common vision.
- On top of the latest trends and technologies, knowing how to translate ideas into action across channels, content, measurement, and events.
- Able to work with cross-functional teams and executives and manage external consultants and contractors.
Nice to Have
- Experience preferably in the consumer-packaged goods industry.
- Experience working in a fast-paced environment within a heavily matrixed organization.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
