Launch Potato is looking for a Senior Machine Learning Engineer, Ad Performance to build scalable, production-ready ML systems that optimize advertising revenue while improving user experience. You'll collaborate across teams to design, deploy, and refine algorithms for ad targeting and relevance at a global scale.
What You'll Do
- Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
- Apply advanced ML approaches to improve ad performance
- Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
- Conduct rigorous experiments to measure model impact on business KPIs
- Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
- Collaborate with global teams across product, data, and engineering to launch high-impact ad features
- Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
What We're Looking For
- 5+ years of software development and ML engineering
- 3+ years focused on advertising systems
- Proven experience optimizing ad performance using both mature models and emerging ML technologies
- Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
- Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
- Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
- Strong analytical problem-solving skills with a proven track record of delivering measurable results
- Excellent communication, teamwork, and project management skills
Technical Stack
- Languages: Python, SQL
- ML Frameworks: TensorFlow, PyTorch
- Data Processing: Spark, Ray
- Cloud: AWS, GCP
Team & Environment
You will collaborate with global teams across product, data, and engineering. The culture is high-growth and high-performance, where speed, ownership, and measurable impact drive success.
Benefits & Compensation
- Salary range: $165,000 - $215,000 per year, paid semi-monthly
- Profit-sharing bonus
- Competitive benefits
Work Mode
This is a remote position based in Chicago, IL, open to global collaboration.
We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
