Lonza Biologics Inc. is hiring a Senior Director, Marketing Center Head, Bioprocessing. This is a pivotal leadership role within the Commercial and Marketing organization, responsible for defining, developing, and executing the holistic marketing and portfolio strategy for Lonza Bioprocessing's diverse life sciences product portfolio. You will drive market leadership, brand recognition, and revenue growth.
What You'll Do
- Define and drive the overall global marketing vision and strategy for the company's product portfolio, ensuring alignment with corporate objectives and revenue targets.
- Lead, mentor, and develop a high-performing team of marketing professionals, including Product Managers, General Marketing specialists, and Marketing Communications experts.
- Oversee the entire product lifecycle from ideation and development support through launch, growth, and end-of-life, ensuring a robust product pipeline and portfolio optimization.
- Direct the creation and execution of comprehensive marketing campaigns, market segmentation strategies, and branding initiatives to enhance market presence and customer engagement.
- Guide the development and implementation of effective marketing communication strategies across digital channels, content marketing, public relations, and events.
- Collaborate closely with Sales leadership to develop impactful sales enablement tools, training programs, and strategies that support regional revenue goals.
- Partner with R&D and Business Development to identify new market opportunities, assess commercial viability of new technologies, and contribute to product roadmap development.
- Establish and track key marketing performance indicators (KPIs), analyze ROI, and optimize marketing spend to ensure maximum effectiveness and efficiency.
- Lead new product introductions including strong financial analysis of market entry.
- Manage all aspects of our product lifecycle management.
- Conduct thorough market research and competitive analysis to maintain a deep understanding of industry trends, customer needs, and competitive landscapes.
What We're Looking For
- Bachelor's degree in Marketing, Life Sciences, Business, or a related field.
- Highly experienced in progressive marketing experience within the biotechnology, life sciences, pharmaceutical, or diagnostics industry, with a strong focus on products (consumables, testing equipment, etc.).
- Advanced experience in a senior leadership role overseeing multiple marketing functions (e.g., Product Management, Brand Marketing, Marketing Communications).
- Exceptional strategic thinking, with the ability to translate complex scientific information and market data into clear, actionable marketing plans.
- Outstanding leadership, team-building, and talent development capabilities.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of the full marketing mix, including digital marketing, content strategy, brand management, and product lifecycle management.
- Strong analytical skills for market analysis, forecasting, and ROI measurement.
- Proficiency in CRM systems (e.g., Salesforce), marketing automation platforms, and analytics tools.
- Ability to thrive in a fast-paced, complex, and evolving scientific and commercial environment.
- Demonstrated success in developing and executing global or regional marketing strategies that delivered significant business impact and revenue growth.
- Proven experience in leading, mentoring, and developing diverse marketing teams.
- Strong track record in new product launches and market development.
Nice to Have
- MBA or advanced degree.
Technical Stack
- CRM systems (e.g., Salesforce)
- Marketing automation platforms
- Analytics tools
Team & Environment
You will lead a team of marketing professionals including Product Managers, General Marketing specialists, and Marketing Communications experts. This is a senior leadership role overseeing Product Management, General Marketing, and Marketing Communications functions.
Company Culture
- Respect and protect our people and our environment.
- Achieve business results ethically.
- Let our people own their careers.
