Empower Retirement is hiring a Senior Director, Marketing Campaign Execution and Program Management. This senior leadership role is responsible for the end-to-end delivery engine for marketing campaigns across all channels and platforms. You will translate strategic vision into high-quality, compliant execution at scale, ensuring speed-to-market and measurable results for both B2B and B2C initiatives.
What You'll Do
- Lead the full campaign lifecycle from intake and discovery through design, build, QA, launch, optimization, and post-campaign analysis.
- Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization.
- Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance.
- Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards.
- Ensure rigorous quality assurance processes are completed prior to launch and maintain approval workflows and audit trails.
- Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects.
- Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights.
- Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns.
- Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication.
- Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality.
- Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance.
- Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence.
- Partner with Marketing Technology teams to evolve platforms and integrations and improve data quality for targeting and measurement.
- Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics.
What We're Looking For
- 15+ years of experience in campaign operations, lifecycle marketing, marketing operations, or a related discipline.
- 7+ years of experience leading multi-layer teams, including managing senior leaders such as Directors and Senior Managers.
- Extensive experience in multi-channel campaign execution and marketing automation platforms.
- Demonstrated senior-level program and portfolio management experience in complex, matrixed organizations.
- Proven ability to influence and communicate effectively across strategy, creative, technical, and compliance partners.
- Strong data-driven mindset with experience using performance insights to diagnose issues, prioritize trade-offs, and drive continuous improvement.
- Demonstrated experience supporting both B2B and B2C marketing communications and underlying infrastructure.
- Track record of improving campaign cycle time, quality, and scalability through process standardization and platform enablement.
- Experience operating in global or regional execution models, including localization and time zone coordination.
- Experience modernizing campaign workflows through automation and AI under strong governance frameworks.
- Bachelor’s degree required.
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Nice to Have
- Advanced degree and/or relevant certifications (e.g., PMP, Agile, platform certifications) preferred.
- Background in financial services or other regulated industries preferred.
Technical Stack
- Marketing automation platforms (MAP)
- CRM
- Customer Data Platform (CDP)
- Analytics platforms
Team & Environment
You will manage multi-layer teams, including Directors and Senior Managers responsible for campaign development and program management.
Benefits & Compensation
- Compensation range: $138,000.00 - $200,100.00.
- Medical, dental, vision and life insurance.
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup.
- Tuition reimbursement up to $5,250/year.
- Business-casual environment that includes the option to wear jeans.
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year.
- Paid volunteer time — 16 hours per calendar year.
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA).
- Business Resource Groups (BRGs) open to all associates.
Work Mode
This position follows a hybrid work model.
Empower Retirement is an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
