About the Role
Lead the development and execution of lifecycle marketing strategies to improve customer retention, engagement, and lifetime value across key user segments.
Responsibilities
- Define and implement comprehensive retention marketing strategies
- Use data analytics to identify customer behavior trends and opportunities
- Collaborate with product and customer experience teams to enhance user journeys
- Lead segmentation and personalization initiatives across channels
- Develop onboarding and re-engagement campaigns to improve activation
- Oversee email, push, and in-app messaging strategies
- Manage A/B testing frameworks to optimize campaign performance
- Translate customer insights into actionable marketing plans
- Drive cross-functional alignment with sales, product, and support teams
- Monitor key retention metrics and report on performance to executives
- Build and mentor a high-performing marketing team
- Ensure brand consistency across all lifecycle communications
- Evaluate and integrate marketing technologies to improve efficiency
- Partner with data science to develop predictive models for churn
- Align lifecycle programs with broader company growth goals
- Manage budget planning and resource allocation for marketing initiatives
- Stay current with industry trends in retention and behavioral marketing
- Lead lifecycle strategy for new product launches
- Optimize customer journey touchpoints across digital platforms
- Develop win-back campaigns for lapsed users
- Establish feedback loops with customer service to improve retention
- Use CRM tools to automate personalized customer experiences
- Ensure compliance with data privacy regulations in all campaigns
- Drive experimentation culture within the marketing function
- Present strategic recommendations based on cohort and funnel analysis
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid work model with flexibility
Team
Part of the marketing leadership team focused on customer engagement
About the Team
This role operates within a collaborative marketing leadership group focused on sustainable growth and customer-centric innovation.
Growth Environment
The company operates in a dynamic market with rapid user base expansion, requiring scalable retention strategies and agile decision-making.
Available for qualified candidates
