Zirous is hiring a Senior Digital Marketing Strategist to drive our digital marketing efforts. This hybrid role is a key contributor, focusing on executing paid advertising, optimizing our web presence, and producing high-quality marketing assets. You will collaborate closely with marketing and sales teams to support digital strategy, campaign execution, lead generation, and performance analytics.
What You'll Do
- Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization.
- Oversee the company website by managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.
- Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.
- Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.
- Develop on-brand templates and assets for web, email, social, and event use.
- Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.
- Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.
- Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.
What We're Looking For
- Bachelor's Degree in marketing, communications, or a related field.
- 3 - 5 years of digital marketing experience.
- Strong critical thinking and problem-solving skills.
- Must be an action-oriented leader who deploys exceptional project management skills.
- Proficient in Adobe Creative Suite for design and content development.
- Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices.
- Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram.
- Working knowledge of CRM platforms.
Nice to Have
- Familiarity with email marketing and automation platforms, Marketo, is preferred.
- Preference for experience in Salesforce.
Technical Stack
- Facebook Ads, LinkedIn Ads, Instagram Ads
- Google Analytics, Google Tag Manager, Google Search Console
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- WordPress, Marketo, Salesforce
Team & Environment
You will join our internal marketing team, collaborating closely with marketing (Director of Marketing & Sales Strategy and Digital Marketing Strategist) and sales teams.
Benefits & Compensation
- Competitive salary
- 401(k) match
- Flexible time off (FTO) with unlimited time off
- Paid holidays
- Cell phone subsidy and discounts with Verizon
- Snacks and beverages
- Social hours
- On-site gym & shower facility
- Small group activity options outside of work (axe throwing, bowling, pickleball, go-karts)
- Company-wide lunches on-site and remotely
- Lunch and Learns
- Casual dress code
- Clothing allowance
- Professional development opportunities: certifications, continued education, speaking engagements
- Employee of the Month and Employee of the Year awards with bonus amounts
Work Mode
This is a hybrid position based in West Des Moines, IA.
Zirous is an equal opportunity employer.
