About the Role
The role focuses on building and optimizing in-app educational content and workflows to improve user adoption, retention, and proficiency. The individual will collaborate with product, design, and marketing teams to integrate learning directly into the user journey.
Responsibilities
- Develop and manage in-app educational content tailored to diverse user personas and workflows.
- Design interactive learning experiences that guide users through key platform features and updates.
- Use product usage data to identify knowledge gaps and prioritize educational interventions.
- Collaborate with product teams to embed educational elements directly into the interface.
- Create scalable content formats such as tooltips, walkthroughs, and embedded tutorials.
- Measure the effectiveness of in-app education using engagement and performance metrics.
- Iterate on content based on user feedback and behavioral analytics.
- Ensure consistency in tone, branding, and instructional design across all in-app materials.
- Partner with customer-facing teams to align education strategies with user needs.
- Stay current with industry trends in digital learning and user onboarding best practices.
- Manage timelines and deliverables for in-app content launches.
- Support the development of multilingual content where applicable.
- Work with UX researchers to test and refine educational flows.
- Document processes and maintain a content repository for team use.
- Contribute to the long-term vision for product-led learning.
Work Arrangement
Hybrid
About the Team
The Customer Education team is a small, agile group of four focused on enabling customer success through effective learning solutions. It operates within the Revenue Marketing organization, aligning education initiatives with broader customer engagement goals.
Work Environment
This role operates in a hybrid model, combining remote and in-office collaboration. Team members are expected to engage regularly with cross-functional partners across product, marketing, and customer success.
Does not sponsor
