Brigit is hiring a Senior CRM Marketing Manager

Brigit is looking for a Senior CRM Marketing Manager to contribute to day-to-day operations for major CRM channels including email, SMS, in-app, and push notifications. You will maintain the content and deployment calendar in this impactful role, working cross-functionally with Brand, Product, Design, and Engineering to enable new personalized customer journeys. This position reports to the CRM Director.

What You'll Do

• Partner closely with Brand, Product, Compliance, and Data to identify upsell, cross-sell, and engagement opportunities within marketing and transactional touchpoints.
• Run A/B tests, perform analysis, and optimize marketing and transactional workflows for new and existing products.
• Own transactional workflow reporting and monitoring.
• Use data to identify opportunities for activation and upsell in existing and new transactional flows.
• Get team alignment on changes and improvements while optimizing for brand and user experience.
• Partner with the product team to lead conceptualizing, creating, and managing CRM initiatives via automated and personalized email marketing programs, push notifications, SMS, and in-app messaging.
• Manage CRM campaigns from end to end, including strategy, requirement gathering, briefing, optimizations, building, monitoring, reporting, and analysis.
• Create and monitor complex journeys, triggers, and automations with static and dynamic content.
• Ensure campaigns, including tests, segmentation, and complex personalization logic, are set up and deployed accurately and timely.
• Collaborate cross-functionally with Brand, Product, Design, Engineering, Data, and Legal/Compliance to deliver compelling new personalized customer journeys.

What We're Looking For

• 5-7 years of hands-on experience managing CRM programs from conception through analysis.
• Strong experience with Iterable, including custom events and dynamic scripting language (handlebars).
• Ability to write or at least edit intuitive CRM copy for transactional events, welcome emails, and similar communications.
• Experience testing and optimizing transactional, event-based workflows for email, push, and SMS.
• Knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws.
• Excellent analytical and quantitative skills.
• Exceptional project management skills, experience managing multiple competing projects and deadlines, and strong attention to detail.
• Ability to work under tight deadlines in a fast-paced environment.

Technical Stack

• Iterable

Team & Environment

You will work cross-functionally with Brand, Product, Design, Engineering, Data, and Legal/Compliance, reporting to the CRM Director. Brigit offers a dynamic, flexible, and collaborative start-up environment with a highly talented team, emphasizing autonomy, ownership, and meaningful input.

Benefits & Compensation

• Compensation range: $145,000 - $165,000
• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub for virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy and unlimited on-demand health support
• Monthly reimbursements for wifi and cell phone bills
• Annual reimbursement for Learning & Development

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy, national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable laws.