Senior CRM Executive
📆 Full time🌍 UK, Remote💰 £40,000 - £50,000 (We're transparent about our salary range - most offers start at the lower end, with room to grow based on performance.)
Why Hertility?
Hertility Health is flipping the script on women's health, putting fertility and reproductive care front and center. We're the only CQC-approved provider offering at-home hormone health, fertility testing, and end-to-end clinical support. 🚀
Our mission is powerful yet simple: empower women with the tools to manage their health from first period to menopause, with expert support every step of the way. ❤️
Why You'll Love This Role
As a Senior CRM Executive, you'll be a key player in our growing company. We're hunting for a dynamic professional to join our CRM Squad within the Growth Team and drive acquisition and retention through smart CRM strategies.
In this role, you'll manage sophisticated omnichannel lifecycle programs, develop and launch new CRM initiatives, and craft the tone and messaging across all customer touchpoints. Our goal? Communications that are impactful, on-brand, and laser-focused on audience needs. If making a difference in women's health gets you fired up, this role is your calling! 🌸
Requirements
What You'll Be Doing 🌟
Reporting to the Senior CRM Manager within the Growth team, you'll work cross-functionally with Brand, Product, Engineering, Customer Service, and B2B teams.
You'll contribute to the overall CRM strategy, with a razor-sharp focus on activation and retention across existing channels like email, SMS, and push notifications, plus future channels such as in-app messaging and WhatsApp. The key? Building scalable, automated communications that never compromise on brand messaging and engagement.
Key responsibilities will include:
- Developing a CRM strategy and roadmap that fuels Hertility's growth, focusing on customer activation, retention, and lifetime value
- Supporting campaign planning and delivery for Brand, B2B, Customer Service, and product teams
- Becoming a Braze ninja and constantly pushing the boundaries of customer communication
- Executing end-to-end multi-channel CRM journeys to keep customers engaged throughout their lifecycle - think upsell, cross-sell, re-engagement, and loyalty flows
- Supporting CRM requirements for product launches and feature releases
- Running A/B and multivariate tests across creative, copy, send times, and cadence, then sharing insights with the team
- Diving deep into data to optimize performance and boost conversion and retention
- Reporting on performance and key learnings
- Getting to know our customers through research, feedback, and engagement data to supercharge our segmentation strategy
- Tracking and improving CRM KPIs
What We're Looking For 🎯
You'll thrive if you're passionate about fertility and reproductive health and bring:
📜 Relevant Experience: 5+ years of CRM experience, preferably in e-commerce, with deep digital marketing and loyalty strategy chops. Total campaign execution pro, skilled in ESPs and CDPs like Braze.
💡 Detail Led: Obsessive about precision, from flawless campaign production to catching the tiniest typo.
🔑 Customer Centric: Commercially savvy and always hunting for innovative ways to elevate the customer journey.
📊 Analytical: Data wizard who can transform insights into killer strategies.
🌟 Collaborative Team Player: Stellar interpersonal skills, proactive mindset, and ability to shine in fast-paced, cross-functional environments.
Your Team 💪🏼
You'll report directly to Senior CRM Manager - Melanie Nordman. You'll collaborate with the Growth team and work across Brand, Product, Engineering, Customer Service, and B2B teams.
Benefits
Perks & Benefits 🎉
🌴 33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year. This is pro-rated if you're not full time.
💻 Company Laptop: The tech you need to succeed!
🏠 Fully Remote: Work from anywhere with the flexibility to do what matters most to you.
🕒 Flexible Working Hours: We trust our team to manage their time and deliver results.
💼 Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match.
💆 Mental Health Support: In house counselling available anytime.
🩺 Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family.
👶 Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life.
🩸 Menstrual Leave: Supporting health and wellbeing.
💰 Financial Advisor Access: Get guidance on financial planning.
🏖 Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!
Our Culture & Values 🌈At Hertility, we're all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We're bold, focused, dependable and proud! Lifting each other up, working with heart and staying true to our mission.
Ready to Apply? 💪
- Apply by: Monday 21st July 2025
- Interviews Begin: from Tuesday 22nd July 2025.
Interview Process:
- Initial Phone InterviewA 15-minute conversation with a member of our Talent Team to get to know you better and answer any initial questions.
- Competency Based Interview A structured interview with Melanie Nordman, our Senior CRM Manager, focusing on your experience and key competencies relevant to the role.
- Task & DiscussionYou'll be asked to complete a short live task with Melanie Nordman, our Senior CRM Manager and Lucy Button, our VP of Growth. This will help us understand your approach and thought process.
- Final InterviewTwo 15-minute conversations with the Founders.
- Start Date: Monday 4th August 2025
If you're excited to be part of a team that's redefining women's health, apply now! We can't wait to meet you. 🎉
🌍 We're Here to Support You
At Hertility, we want every candidate to feel comfortable and confident throughout the hiring process. If you need any adjustments - whether that's interview timings, communication preferences, or accessibility support, just drop us a line. Let us know how we can help! 😊
🤝 Diversity & Inclusion
Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We're proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work. 🌍
