The Senior Copywriter / Ad Creative Strategist will be the creative engine behind high-converting ads and offer development at Impact Clients, a company focused on scaling digital product funnels to $1M/month in ad spend. Reporting directly to founder Richard Yu, you'll lead end-to-end creative strategy for ads, VSLs, and low-ticket offers designed to perform on cold traffic.
What You'll Do
- Create ad concepts, hooks, and angles aligned with each offer
- Write complete ad copy for Meta ads
- Write complete ad copy for YouTube ads
- Write complete ad copy for Instagram reels
- Write complete ad copy for any paid traffic channel deployed
- Work with editors and graphics designers to transform copy into converting ads
- Maintain message-market consistency from ad → VSL → page → checkout
- Work with founder Richard to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
- Contribute to building offers designed to break even or better on cold traffic
- Ensure offers can achieve at least 1.5x ROAS breakeven or higher on cold Meta traffic
- Work toward scaling offers to $1,000,000+ per month in ad spend (roughly $30K–$40K/day on Meta)
- Write full, word-for-word VSL scripts for AI avatar VSLs
- Write full, word-for-word VSL scripts for actor-read VSLs
- Write full, word-for-word VSL scripts for voiceover + b-roll / stock footage
- Ensure VSL scripts are production-ready, clean, and conversion-focused
- Own the conversion narrative across the entire funnel
- Collaborate with the Head of Marketing to iterate based on performance data
What We're Looking For
- Ability to instantly identify what an ad or funnel is missing
- Experience in funnel hacking ads, VSLs, high ticket coaching offers, and low ticket offers
- Proven ability to create unique marketing angles, mechanisms, and scroll-stopping hooks
- Experience creating faceless or AI Avatar ads that generate high ROAS
- Experience working on VSL and low ticket offer funnels that are faceless/brandless
- Ability to generate a massive volume of winning ads
- Ability to create ads that scale 7-figure ad funnels on cold META traffic
- Ability to write complete ad copy for multiple paid traffic channels
- Ability to work with editors and designers to produce converting ads
- Ability to maintain message-market consistency across funnel stages
- Ability to assist in creating low-ticket offers from concept to deliverables
- Ability to build offers that achieve at least 1.5x ROAS on cold Meta traffic
- Ability to write word-for-word VSL scripts without founder recording presence
- Ability to own the conversion narrative across the entire funnel
Technical Stack
- Meta Ads
- YouTube Ads
- Instagram Reels
- VSL (Video Sales Letter) scripting
- AI Avatar video tools
- Voiceover + b-roll / stock footage production
Team & Environment
Impact Clients has served over 5,000 clients. This is a remote role on a distributed team, with the Head of Marketing overseeing analytics and cross-department coordination. You will report directly to founder Richard Yu. Our culture centers on client success — we believe Client Success = Company Success, and we prioritize delivering results and fulfilling every promise made to clients.
Benefits & Compensation
- Monthly salary of $6,000 - $10,000 USD
Work Mode
Full-time remote position open to candidates globally. This is a fully remote role with no location restrictions.
Impact Clients is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
