About the Role
The ideal candidate will have extensive experience writing conversion-focused copy for digital products, with a strong grasp of customer psychology and data-driven optimization. This role involves creating and refining content that improves user journeys and supports business growth.
Responsibilities
- Develop compelling copy for landing pages, emails, and ads
- Collaborate with designers and marketers to align messaging
- Use A/B testing to refine and improve content performance
- Translate complex product features into clear benefits
- Maintain consistent brand voice across all touchpoints
- Analyze user behavior to inform copy adjustments
- Write onboarding sequences that boost user activation
- Optimize CTAs for higher click-through rates
- Support product launches with targeted messaging
- Revise existing content to improve conversion metrics
- Work closely with product teams to understand roadmap changes
- Create persuasive messaging for paid acquisition campaigns
- Ensure copy complies with legal and industry standards
- Gather customer insights to shape value propositions
- Develop content strategies based on funnel stage
- Produce variations for multivariate testing
- Track KPIs related to copy performance
- Integrate SEO best practices into web content
- Write clear, actionable error messages and tooltips
- Present copy recommendations to stakeholders
- Stay current with conversion rate optimization trends
- Mentor junior writers on tone and effectiveness
- Use analytics tools to measure engagement
- Align copy with user personas and segmentation
- Contribute to brand messaging evolution
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote position with flexible hours
Team
Part of the marketing team focused on user acquisition and retention
Why This Role Matters
Effective copy directly influences user decisions and revenue outcomes. This role ensures messaging is not only clear and engaging but also strategically aligned with business goals. The writer will shape how users perceive value and drive measurable improvements in conversion rates across key touchpoints.
What We Look For
We value precision, empathy, and analytical thinking. The right candidate turns user insights into compelling narratives that reduce friction and increase trust. We expect a balance of creativity and discipline, with a focus on results over rhetoric.
Growth Opportunities
This position offers the chance to influence brand messaging at scale and lead content strategy initiatives. High performers may take on team leadership roles or expand into adjacent areas like product marketing or UX research.
Not available for this role
