Kraken is looking for a Senior Conversion Copywriter to join our mission-focused company. You will support the creation and iteration of copy for marketing and transactional communications, with a direct focus on driving conversions. Your role involves translating research into persuasive messaging, collaborating across functions, and adapting complex crypto concepts for a global audience.
What You'll Do
- Write clear, persuasive, and on-brand copy for platforms spanning web, email, push notifications, in-app messaging, ads, and video scripts—all optimized for conversion.
- Translate research and customer insights into messaging that speaks directly to our diverse users’ motivations, anxieties, and desired outcomes.
- Collaborate with product marketers, designers, and developers to shape and deliver strategic messaging consistently across touchpoints.
- Translate complex crypto and financial concepts into accessible and engaging language.
- Adapt messaging for global audiences, ensuring cultural and regulatory sensitivity.
- Support naming, positioning, and launching campaigns for new products and features.
- Test, learn, and iterate, bringing a data-informed lens to everything you create.
What We're Looking For
- 3–5+ years of professional copywriting experience with a focus on conversion or direct response.
- Strong portfolio demonstrating ability to write across a variety of formats and tones.
- A strong working knowledge of voice of customer analysis, Jobs-To-Be-Done, empathy mapping and buyer psychology, with the ability to apply these concepts and frameworks across channels and campaigns.
- Meticulous attention to detail, grammar, and brand voice.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Excellent communication and collaboration skills.
- Experience with content collaboration tools (e.g., Jira, Notion, Figma, Asana).
- Experience with CMS platforms (e.g., Webflow, WordPress).
Nice to Have
- Experience with SEO tools (e.g., Ahrefs, SEMrush).
Technical Stack
- Content Collaboration: Jira, Notion, Figma, Asana
- CMS: Webflow, WordPress
- SEO: Ahrefs, SEMrush
Team & Environment
You will join the Lifecycle Marketing team and report to the Director of Lifecycle Marketing.
Work Mode
This is a global, remote-first role open to talent in 70+ countries.
Kraken is an equal opportunity employer. We don’t tolerate discrimination or harassment based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic.
