About the Role
The role involves analyzing marketing data to identify trends, measure campaign effectiveness, and support strategic decision-making with clear, data-driven insights.
Responsibilities
- Develop and maintain dashboards to track key marketing performance metrics
- Analyze large datasets to uncover patterns in customer behavior and campaign outcomes
- Collaborate with marketing teams to define KPIs and measurement frameworks
- Translate business questions into analytical queries and structured reports
- Optimize data collection processes to ensure accuracy and completeness
- Produce regular and ad-hoc reports for stakeholders across departments
- Identify opportunities to improve marketing efficiency using data insights
- Support A/B testing initiatives and interpret results for actionable recommendations
- Work with SQL to extract and manipulate data from multiple sources
- Use visualization tools to present findings clearly to non-technical audiences
- Ensure data integrity and consistency across reporting platforms
- Contribute to the development of data models and warehouse structures
- Monitor data quality and resolve discrepancies promptly
- Partner with data engineering teams to streamline pipelines
- Document analytical methods and share best practices within the team
- Stay current with industry trends in marketing analytics and measurement
- Assist in forecasting marketing performance based on historical trends
- Evaluate channel effectiveness across digital and traditional media
- Support budget allocation decisions with data-backed analysis
- Maintain confidentiality and compliance with data governance policies
Nice to Have
- Master’s degree in a relevant analytical discipline
- Experience in a global or remote-first organization
- Advanced proficiency in Python or R for data analysis
- Knowledge of machine learning techniques applied to marketing
- Experience with A/B testing frameworks and statistical validation
- Background in e-commerce or SaaS industry
- Exposure to customer data platforms or identity resolution tools
- Understanding of privacy regulations affecting data use
- Contributions to internal tools or automation in analytics workflows
- Leadership experience in mentoring junior analysts
Compensation
Competitive salary and benefits package
Work Arrangement
Fully remote position
Team
Part of the marketing analytics team
What We Value
- Curiosity and a drive to ask deeper questions behind the data
- Clear communication of complex findings to diverse audiences
- Ownership of projects from scoping to delivery
- Collaborative problem-solving with marketing and data teams
- Commitment to ethical data use and transparency
Impact of Your Work
- Your insights will directly influence marketing strategy and budget decisions
- You will help shape how success is measured across campaigns
- Findings will guide optimization efforts across customer acquisition and retention
- Work will contribute to scalable reporting systems used company-wide
Does not offer visa sponsorship
