Humana Inc. is looking for a Senior Associate, Marketing Data Scientist, B2B to join our Insurance Marketing Analytics team. You will lead efforts to analyze and optimize marketing strategies targeting brokers, employers, and other business partners, delivering insights that drive growth in the B2B space.
What You'll Do
- Analyze B2B marketing data to identify trends, opportunities, and performance drivers.
- Collaborate with marketing, sales, and analytics teams to inform strategy and targeting.
- Develop visualizations, preferably in Power BI or PowerPoint, to communicate insights to stakeholders.
- Document methodologies and contribute to governance efforts.
- Support continuous improvement initiatives using data-driven insights.
What We're Looking For
- Bachelor’s degree in Marketing, Business Analytics, or a related field.
- 2+ years of experience in B2B marketing analytics or performance reporting.
- 3+ years of experience with data visualization and reporting tools.
- 3+ years experience programming in Python, Spark, and SQL.
- 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference.
Nice to Have
- Strong analytical and communication skills.
- Familiarity with B2B segmentation and sales enablement strategies.
- Exposure to healthcare or insurance marketing environments.
- Familiarity with Databricks.
- Predictive modeling experience: logistic regression, Decision Trees, Random Forest, XGBoost.
- Familiarity with Adobe Analytics.
Technical Stack
- Python, Spark, SQL
- Power BI, Databricks, Adobe Analytics
Team & Environment
You will be part of Humana's Insurance Marketing Analytics team.
Benefits & Compensation
- Medical, dental and vision benefits.
- 401(k) retirement savings plan.
- Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave).
- Short-term and long-term disability insurance.
- Life insurance.
- Compensation range: $117,600 - $161,700 per year.
Work Mode
This is a hybrid role with locations Remote (U.S.).
Humana is committed to putting health first and being part of a caring community. It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.
