Employment Hero is looking for an SDR Performance Coach on a fixed-term contract to elevate the performance of our UK-based SDR team. Your mission is to drive excellence across both Inbound and Outbound segments by coaching to best-in-class standards and improving key funnel metrics like MQL-to-SAO conversion, connect rates, and revenue.
What You'll Do
- Conduct regular 1:1 coaching sessions, live call shadowing, and structured roleplays.
- Deliver real-time feedback on messaging, objection handling, and conversion techniques.
- Track and optimize funnel performance across MQL-to-SAO conversion, call to connect, connect to opportunity, demo sit rates, and revenue growth.
- Audit SDR calls and CRM hygiene to maintain a consistently high standard of execution and process adherence.
- Identify performance bottlenecks using data and resolve through coaching or process change.
- Collaborate with Ops to improve workflows, sequences, and data accuracy.
- Work closely with SDR Managers to align coaching with performance needs.
- Standardize SDR workflows against top-tier industry benchmarks and sales practices.
- Develop SDRs’ proficiency in product knowledge, objection handling, and closing techniques.
- Embed best practices in prospecting and lead qualification aligned with our SPICED sales methodology.
- Foster knowledge retention and continuous development through coaching initiatives.
- Align strategy with GTM initiatives, product launches, and campaign priorities.
- Champion a culture of high performance, growth mindset, and measurable impact.
- Act as a force multiplier by amplifying strategic initiatives across Inbound and Outbound.
What We're Looking For
- Proven success coaching or leading Inbound and Outbound SDR teams, ideally in SaaS or tech scale-ups.
- Strong understanding of SDR performance metrics and operational levers.
- Track record improving activity and conversion metrics.
- Skilled in delivering feedback and coaching across all experience levels.
- Comfortable operating at both tactical and strategic levels in a fast-moving environment.
- Data-driven decision maker with a passion for scaling repeatable, high-impact sales motions.
- Strong alignment to commercial goals and the ability to drive cross-functional outcomes.
- Able to interpret data to diagnose performance gaps and pull the right levers to positively impact sales performance metrics.
- Collaborative mindset, working well with cross-functional teams to drive outcomes.
Nice to Have
- Experience with sales tools such as Nooks, LinkedIn Sales Navigator, ZoomInfo, Cognism, 6sense, Outreach, and Salesforce.
- Familiarity with Enablement tools such as Spekit and Confluence.
Technical Stack
- Sales Tools: Nooks, LinkedIn Sales Navigator, ZoomInfo, Cognism, 6sense, Outreach, Salesforce
- Enablement Tools: Spekit, Confluence
Team & Environment
You will be coaching our UK-based SDR team, working across both Inbound and Outbound segments.
Benefits & Compensation
- Work remotely, with the flexibility to own your time and impact.
- Access cutting-edge tools to amplify your work, knowledge and outputs.
- Own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
- Generous paternity leave policy.
- Subsidized egg freezing.
- WFH office expense budget.
- Outstanding learning & development opportunities.
- Reward and recognition programs, including Lightning Awards and Values Champion Awards.
- Cashback offers and discounts on hundreds of your favorite brands via Swag.
- Annual Global Gathering.
Work Mode
This is a fully remote position open to candidates based in the UK.
Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
