Paired is hiring a Retention Marketing Manager for US DTC Holding Company (Remote)

Aligned is a worldwide talent acquisition and workforce matching organization that excels in linking remote professionals with exceptional opportunities! We are committed to bridging exceptional talent with innovative organizations. Our mission centers on creating meaningful professional pathways for skilled individuals across the globe. Our client represents a consumer product innovation platform and strategic investment group specializing in digital commerce marketing. We are recruiting an accomplished Retention Marketing Specialist to drive marketing initiatives and contribute to comprehensive brand development strategies. This position requires designing and implementing email and SMS marketing approaches to boost customer engagement, accelerate revenue generation, and support multichannel business marketing efforts. Key Responsibilities - Architecting and executing retention marketing programs across communication channels and CRM initiatives - Constructing subscription workflows targeting customer retention, reactivation, and churn mitigation - Collaborating interdepartmentally to design, develop, and launch automated lifecycle and targeted marketing campaigns - Managing customer loyalty and referral ecosystem - Overseeing audience acquisition, conversion pathways, and engagement strategies - Maintaining promotional and event marketing calendars - Supporting omnichannel retail and marketplace initiatives - Facilitating cross-functional team collaboration - Conducting performance analytics to optimize strategic execution Ideal Candidate Characteristics: - Demonstrates exceptional analytical capabilities with proven revenue growth through customer retention - Proactively executes strategies through rapid experimentation and iterative testing - Passionate about cultivating enduring customer relationships - Expertise in developing comprehensive retention campaigns with sophisticated financial modeling - Profound understanding of strategic marketing optimization techniques Requirements: - 3-5 years specialized experience in digital marketing communications - Proficiency managing extensive subscriber databases - Understanding of performance-driven marketing methodologies - Advanced analytical skill set - Technical platform expertise (Klaviyo, Shopify, Recharge) - Comprehensive knowledge of digital marketing compliance and best practices Performance Metrics: - Abandoned transaction recovery percentage - Pre-sale conversion rates - Customer repeat purchase frequency - Customer lifetime value assessment - Revenue generation per communication channel - Marketing communication revenue proportions Benefits: - Dynamic, passionate professional environment - Opportunity to engage with innovative brand portfolios - Data-driven and creative professional approach - Global workforce representation - Energetic team culture - Commitment to individual professional development - Competitive monthly compensation: $2,000 - $3,500 USD