New York, NY Remote (City) Employment $58k - $68k / year

Vita Coco is hiring a Retail Sales Team Lead, UDS - New York

About the Role

The individual in this role will lead retail sales initiatives, manage team performance, and ensure brand standards are met at retail locations throughout New York.

Responsibilities

  • Lead and supervise retail sales associates during in-store events
  • Ensure consistent execution of brand standards at all assigned locations
  • Train team members on product knowledge and sales techniques
  • Monitor sales performance and report on key metrics
  • Coordinate with district and regional managers for scheduling and goals
  • Drive customer engagement through effective in-store presence
  • Manage product sampling logistics and inventory handling
  • Ensure compliance with health and safety regulations during events
  • Communicate feedback from retail staff to management
  • Support new product launches with on-the-ground execution
  • Maintain accurate records of sales activities and hours
  • Respond to store-level inquiries regarding product availability
  • Promote brand visibility through consistent merchandising practices
  • Address performance issues within the team promptly and fairly
  • Foster a positive and professional team culture
  • Ensure all team members adhere to company policies
  • Assist in planning retail coverage for high-traffic periods
  • Track and report competitive activity in assigned markets
  • Uphold brand image through professional appearance and conduct
  • Participate in regular performance review meetings
  • Utilize mobile tools for time tracking and reporting
  • Support recruitment and onboarding of new team members
  • Maintain open communication with field leadership
  • Adapt quickly to changes in retail schedules or priorities
  • Ensure all events start and end on time

Compensation

Competitive salary with performance-based incentives

Work Arrangement

On-site, in-store retail environment

Team

Part of a regional retail sales team focused on in-store execution and brand presence

Why This Role Matters

This position plays a key role in shaping how customers experience the brand at retail. By leading teams and ensuring high-quality execution, the Team Lead directly influences sales outcomes and brand perception in the marketplace.

What You’ll Achieve

You will build strong relationships with retail partners, improve team performance, and contribute to measurable growth in product visibility and sales within your territory.

Not available for this position

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About company
Vita Coco
The Vita Coco Company is on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn’t getting enough credit in the U.S. Fast forward: we’re now a publicly traded company (NASDAQ: COCO). As a Public Benefit Corporation and Certified B Corporation, we’re serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore.
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Job Details
Department Sales
Category management
Posted a day ago