Axalta is looking for a Retail Marketing Manager, Automotive/Hardware – NA/LATAM to be the strategic force behind our retail marketing efforts. You will partner closely with sales leads to craft and execute high-impact campaigns that fuel sell-through, elevate brand visibility, and unlock new customer segments across these key regions.
What You'll Do
- Build and activate promotional plans that drive footfall, online traffic, and conversion across key retail partners.
- Develop tailored marketing programs for top accounts, aligned to sales targets and in-store execution.
- Collaborate with sales leadership to retain and grow existing accounts while identifying new sectors and opportunities.
- Manage and optimize marketing budgets to maximize ROI across campaigns and initiatives.
- Brief and manage creative, media, and digital agencies to deliver compelling content and assets.
- Lead trade and consumer events that amplify product launches and brand engagement.
- Work with supply chain, category, and finance teams to align marketing with broader business goals.
- Build trusted relationships with key retail partners to ensure marketing plans are aligned and impactful.
- Lead research initiatives to validate new product opportunities and inform strategic decisions.
- Track campaign results, report ROI, and present insights to senior leadership.
- Coordinate product changes, price increases, and competitive analysis with product and sales teams.
What We're Looking For
- 5+ years of proven success driving promotional campaigns in retail environments (automotive or hardware preferred).
- Strong understanding of shopper behavior and in-store activation.
- Strategic planning and execution.
- Agency and stakeholder management.
- Creative development and media planning.
- Commercial acumen and margin awareness.
- Data-driven decision-making and performance tracking.
- Influential communicator with strong relationship-building skills.
- Highly organized project manager with a bias for action.
- Results-driven, pragmatic, and resilient.
- Comfortable juggling multiple priorities in a fast-paced environment.
Nice to Have
- Bachelor's degree in Marketing or related field preferred.
- At least 3-5 years of retail marketing experience with automotive and/or hardware alignment.
Team & Environment
You will collaborate internally with Sales, Supply Chain, Category Management, and Finance. Externally, you will work closely with Retail Customers and Creative & Media Agencies.
Work Mode
This is a remote position open to candidates in North America and LATAM.
Axalta is an equal opportunity employer. This role is classified under EEO-1 Job Category 1.2 - First/Mid Level Officials and Managers.
